Women Leaders Propel Subscription Television: New Data

Businesswomen talking in office
SHARE
THIS



Women are better represented at senior levels of the subscription television industry than the national average, a new survey has found. Females represent 32 per cent of board directors, 26 per cent of chief executives and 34 per cent of executives across the industry, according to data released for the first time by peak body ASTRA.

The results are six to 11 percentage points better than national benchmarks.

“Women in subscription television have advanced at faster rates than those employed elsewhere in the economy, encouraging news for an industry working hard to develop female leaders,” Australian Subscription Television and Radio Association CEO, Andrew Maiden, said.

“Having women as senior leaders is a priority for subscription television, not only for the obvious reason that talent is equally distributed, but also because diversity helps us commission content that is relevant and reflects our audiences.”

ASTRA has pledged to release updated data every year.

The data will be released at Tuesday’s annual ASTRA Women in Television Breakfast in Sydney, where Foxtel film reviewer Margaret Pomeranz, actor Marta Dusseldorp and Maggie Beer of Foxtel’s The Great Australian Bake-Off will discuss their television careers.

The breakfast is the largest annual event for women in media held in Australia, attracting some 700 guests.

One of the Australian industry’s most senior women executives, Robi Stanton, regional vice president and general manager for the media company Turner, and ASTRA board member, congratulated ASTRA on the initiative.

“Transparency will help drive accountability and over time lead to improvement in the representation of women at senior levels of the industry,”  Stanton said.

Stanton is one of five female chief executives leading organisations in the Australian industry, alongside Jacquie Feeney of Fox Networks Group, Jihee Nam of Nickelodeon, Mandy Pattinson of Discovery and Leisa Sadler of Disney.

ASTRA has created a series of annual breakfast and networking events to advance the participation of women in the industry.

Please login with linkedin to comment

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]