Women Leaders Propel Subscription Television: New Data

Businesswomen talking in office

Women are better represented at senior levels of the subscription television industry than the national average, a new survey has found. Females represent 32 per cent of board directors, 26 per cent of chief executives and 34 per cent of executives across the industry, according to data released for the first time by peak body ASTRA.

Alistair Jedlin
Posted by Alistair Jedlin

The results are six to 11 percentage points better than national benchmarks.

“Women in subscription television have advanced at faster rates than those employed elsewhere in the economy, encouraging news for an industry working hard to develop female leaders,” Australian Subscription Television and Radio Association CEO, Andrew Maiden, said.

“Having women as senior leaders is a priority for subscription television, not only for the obvious reason that talent is equally distributed, but also because diversity helps us commission content that is relevant and reflects our audiences.”

ASTRA has pledged to release updated data every year.

The data will be released at Tuesday’s annual ASTRA Women in Television Breakfast in Sydney, where Foxtel film reviewer Margaret Pomeranz, actor Marta Dusseldorp and Maggie Beer of Foxtel’s The Great Australian Bake-Off will discuss their television careers.

The breakfast is the largest annual event for women in media held in Australia, attracting some 700 guests.

One of the Australian industry’s most senior women executives, Robi Stanton, regional vice president and general manager for the media company Turner, and ASTRA board member, congratulated ASTRA on the initiative.

“Transparency will help drive accountability and over time lead to improvement in the representation of women at senior levels of the industry,”  Stanton said.

Stanton is one of five female chief executives leading organisations in the Australian industry, alongside Jacquie Feeney of Fox Networks Group, Jihee Nam of Nickelodeon, Mandy Pattinson of Discovery and Leisa Sadler of Disney.

ASTRA has created a series of annual breakfast and networking events to advance the participation of women in the industry.