Women In Media: OMD’s Managing Director Aimee Buchanan

Women In Media: OMD’s Managing Director Aimee Buchanan
SHARE
THIS



Today’s Women In Media profile is none other than the wonderful Aimee Buchanan, managing director at OMD. Here, she tells B&T that being closeted away from media as a kid was her chief driver for a future career in, you guessed it, media…

How did you get into the industry?
I studied film and journalism at university and when I finished I wasn’t sure which path to follow, my passion for creativity or my ambition to work in a commercial world. I answered a job in the paper for a media assistant role, which on the surface I thought seemed to combine these two passions. I was right, and haven’t looked back since.

If you weren’t doing this particular job, what would you be doing?
A writer or journalist most likely!

Aimee Buchanan 2

What are your passions, both in work and outside of it?
I am driven professionally by really getting to understand our client’s businesses, helping them to grow and building trust through this process. Working in an agency means we often get exposed to some incredible information, insights, processes, product development, marketing teams and people. It’s a constant learning curve. I am passionate about seeking to understand how we can best craft the right solution and how we measure it and love working with our teams to craft these solutions – the creativity and enthusiasm that lives inside agencies is inspiring. Outside of work I love the outdoors, and spend as much time as possible hiking, diving, swimming and spending time with my amazing husband and family.

How do you define leadership?
Leadership to me is about setting a clear vision and working with your team to develop and implement the plan to get there. It is about supporting your team and making them believe not only in the vision but in their ability to get to that place.

What makes you tick and go that extra mile to do what you do?
The simple privilege that, through our client base, we are invited in to work with so many amazing brands and businesses. We have the opportunity every day to get under the skin of their challenges and to help maximise their opportunities. No single day is ever the same and just when you think you have it figured out, a client calls with a challenge or an idea that sparks my curiosity all over again.  I am driven by delivering our end of that bargain, by driving results, growing our clients businesses and re-earning that privilege to again be invited back.

What are the qualities you seek in people you want to partner with and work with?
I tend to seek out people that are inquisitive, determined, driven, authentic, and fun.

Proudest career moment/achievement?
Surprisingly this is not a promotion or specific role, but more the fact that I was able to work with a client for so long, and continue to do really great work with them. I had the opportunity quite early on in my career to work on Optus, and I ended up spending nine years of my career working on the business. I worked across every department and progressed up through to the team to eventually run the account.  The senior clients took me under their wing and taught me so much about business and marketing.  It was a fantastic learning experience and I am proud that I was able to continue to deliver and grow through that business. It taught me a lot from a skill set point of view, but also personally about loyalty, really investing in people, deep relationships and what it truly means to know a client’s business.  This was a rich training ground for me that I was able to take and expand on as I progressed my media career.

What are the pearls of wisdom you know now, that you wish you knew when they were younger – or what advice would you give to your 20-year-old self?
I would tell myself to relax and enjoy the journey more.

Tell us something surprising we don’t know about you?
I grew up on a farm in Tasmania where my father banished the TV in my teens to encourage us to spend more time outdoors, reading and talking.  All of which we did, but I also ended up slightly obsessed with media and ended up working in advertising!

What advice would you give a female graduate or a newbie contemplating in the media and marketing industry?
Go for it! It is an amazing career. I am not sure if I have been incredibly lucky or if it’s the norm but I have never felt discriminated against for being female. I have had the benefit of working closely with, and for, many amazing women in the industry. I have been mentored by very successful women and men who have supported me along the way, and now I look to do the same in my current role.  Seek out strong mentors (male or female) who will sponsor you in the business, be honest with you, and help you to grow. In my current role at OMD Australia a third of our executive management is female and our two largest agency offices have female Managing Directors. Sixty per cent of our total workforce is currently female, and 90 per cent of our part-time staff which is testament to OMD’s commitment to support, and retain senior female talent in the industry after having children.

And make sure you enter our Women in Media Awards, or nominate a colleague, here!

Sponsor-bar

 

Latest News

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations
  • Media

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations

The Daylight Agency’s significant growth has continued with the appointment of Shelley Hammond as Director of Agency Operations. Shelley is a leader in the global communications industry and brings vast experience following senior roles in major corporates as well as the agency environment. Shelley will be responsible for the commercial running of Daylight including client retention and […]

Host/Havas Takes Out Cannes Grand Prix With Palau Pledge
  • Advertising

Host/Havas Takes Out Cannes Grand Prix With Palau Pledge

Host/Havas has secured Australia’s first grand prix award at Cannes overnight, taking out the top gong for the direct lions with its work Palau Pledge. The work, which sees all visitors to the tiny island nation have their passport stamped with a pledge to be a good environmental citizen, which they must sign before entering […]

by B&T Magazine

B&T Magazine
Ridley Scott Unveils New Directors Showcase At Cannes
  • Media

Ridley Scott Unveils New Directors Showcase At Cannes

Curated this year by Ridley Scott, famed director of Alien, The Martian and other classics, The New Directors Showcase at Cannes is now in its 28th year. Acting as a platform for talented new directors to have their work premiered to a global audience, Scott took to the stage in front of a full house […]

by B&T Magazine

B&T Magazine
ANZ, PHD & JCDecaux Harness The Power Of Data
  • Advertising
  • Campaigns

ANZ, PHD & JCDecaux Harness The Power Of Data

ANZ and media agency PHD have partnered with JCDecaux to launch a unique campaign that harnesses the power of data across three cities incorporating actual tram, train and bus timetable information to align with the new ANZ App.

Report: Consumers Are Hitting Play On Mobile Video
  • Technology

Report: Consumers Are Hitting Play On Mobile Video

Ooyala survey finds media companies created and processed nearly three times as much video content in Q1 as Media Companies Created & Processed Nearly Three Times As Much Video Content in Q1 2018 vs. Q1 2017.

MercerBell Calls In Two New Data Hires
  • Marketing
  • Technology

MercerBell Calls In Two New Data Hires

Proving many photos shot on an iPhone so often come out washed-out and grainy comes this article's accompanying pic.

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers
  • Campaigns

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers

Intrepid Travel has gone back in time and is placing classified adverts for a new ‘mystery expedition’ to places that yet mapped by Google.  The adverts to be placed in Courier Mail, Herald Sun and Sunday Telegraph are calling for intrepid people to join a journey with “long travel days, intermittent electricity, no Wi-Fi, cold […]

Watching tv and using remote control
  • Advertising
  • Media

GroupM Investment Forecast For Australia: TV On The Rise As Digital Slips

GroupM has updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM predicts $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow by 4.5 per cent this year […]

Indigenous Campaign Deemed Too Controversial By APN Media To Run
  • Advertising
  • Campaigns

Indigenous Campaign Deemed Too Controversial By APN Media To Run

Aboriginal Victoria’s campaign in support of Australia’s first-ever treaty legislation, Deadly Questions, has been deemed too controversial to run by one of Australia’s leading outdoor media providers, APN Media. Online platform Deadly Questions provides a safe space for people to ask questions and have them answered by Aboriginal Victorians, to learn more about their cultures, […]

Introducing: YouTube Music Australia
  • Technology

Introducing: YouTube Music Australia

The wait is over! Starting today, YouTube Music is available to everyone in Australia, New Zealand, the U.S, Mexico and South Korea in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music […]

Will PR Finally Earn Its Stripes At Cannes This Year?
  • Opinion

Will PR Finally Earn Its Stripes At Cannes This Year?

In this guest post, Haystac’s national general manager, Jason Carnew (pictured below), says with all this talk of Cannes at this time of year, it’s a kindly reminder that the PR business needs to get its act together in terms of awards, work and judging… All eyes on are Cannes as some of the best […]

Opinion

by B&T Magazine

B&T Magazine
Ex-DDBer Unveils Designer Headscarves For Cancer Survivors
  • Campaigns

Ex-DDBer Unveils Designer Headscarves For Cancer Survivors

Two-times cancer survivor, Frankie Good Stuff Award Winner, ex-DDBer and founder of Bravery Co. Emily Somers has collaborated with a range of top-notch illustrators to produce Australia’s first range of designer headscarves for young cancer warriors. She is now crowdfunding $40,000 to produce the scarves and donate one to all the young women in their 20’s […]

New Advertising Platform Launches Down Under
  • Advertising

New Advertising Platform Launches Down Under

Following its massive success in Europe, Asia and the UAE, the Polishoe concept, which brings a high-demand shoe polish service and HD digital advertising platform together, has landed in Australia.

Women In Media Profile: Aimee Buchanan
  • Media

Women In Media Profile: Aimee Buchanan

No Women in Media series would be complete without the irrepressible Aimee Buchanan. Read all her pressibles here.

by B&T Magazine

B&T Magazine
Set for blue sky, different clouds icons, cloud shapes, labels, symbols, icons. Flat graphic vector elements
  • Technology

PubMatic Unveils Cloud for Publishers And Tech Companies

PubMatic has launched PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve greater control over their programmatic monetization. As programmatic trading becomes mainstream, innovations such as […]

Women In Media Profile: Claudine Hall
  • Media

Women In Media Profile: Claudine Hall

The Women in Media Awards are back for 2018! To celebrate this wonderful fact, and to recognise some of the killer women in our industry, we’ve created a women in media series – and have profiled some pretty inspiring women so far. This week, we chat with Bauer Media head of trade marketing Claudine Hall. […]

by B&T Magazine

B&T Magazine
Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks
  • Campaigns

Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks

Workers on construction sites receive five to 10 times more UV exposure every year compared to indoor workers. Target Tradies and Cancer Council have announced the launch of a partnership to help educate Australian construction workers about the importance of being SunSmart at work. With evidence showing that outdoor workers receive five to 10 times […]