Women In Media: It’s The CEO Of Media Federation Of Australia Sophie Madden

Women In Media: It’s The CEO Of Media Federation Of Australia Sophie Madden
SHARE
THIS



Sophie Madden, the CEO of Media Federation of Australia goes under B&T’s Women In Media microscope. Here, Madden reveals what she loves and hates about the industry and why what you see is what you get…

How do you define leadership?
Leadership to me is about defining the purpose and vision, inspiring and motivating others to bring it to life and then keeping it front and centre in everything that you do. It is also about holding people accountable, being action orientated, being humble and being prepared to listen and be challenged by others.

What or who inspired you to go into this industry?
My older sister was working in a creative agency and I thought what she did seemed interesting and fun, so I followed in her footsteps. I got a job as a junior in a media buying agency and loved it.

What makes you tick?
I’m driven by having a purpose, wanting to make a difference and by challenging myself to do everything to the best of my ability.

How do you get others onboard with your vision?
I love working with people and like to bring people on the journey with me. I think it’s important that people believe in what they are doing and why. I like to be grounded by having purpose behind what I do and I enjoy the process of getting others to challenge my way of thinking/approach and build on my ideas.

What are the qualities you seek in people you want to partner with and work with?
I love working with high energy people who are passionate about what they do and are prepared to challenge and debate in a constructive way. It is important to me that I work with people who have positive intent and who I feel I can trust.

What’s the worst thing about working the industry?
The negativity. The constant talking down of the industry. The industry isn’t perfect, none are, however there are a lot of great things about this industry and the people working in it that are too often forgotten or overlooked.

What pearls of wisdom would you give to your 20-year-old self?
To be braver and put my hand up more. I definitely lacked the courage to take up opportunities that were offered to me. I’d say that this is an industry of opportunity, to not be afraid of taking risks, particularly when you are young, to be brave and put their hands up to get noticed, to speak up and to work hard. How you do things (i.e behaviours) are equally as important as what you do (outputs).

What’s your ultimate career goal?
I’ve never had a set career goal. I have always been more motivated by purpose, working with a great team and trying to do the best job I can.

Tell us something surprising we don’t know about you?
I’m not sure what this says about me, but I’m fairly confident that there isn’t anything surprising that people don’t know about me. I’ve never been capable of having a hidden side, which is why I am so bad at office politics.

Tickets for B&T’s Women In Media Awards in Sydney on 13th August 2015 at 6.30pm are on sale here.

Sponsor-bar3-420x147

 

Latest News

Chris Bath To Join Network 10 As National Weekend News Anchor
  • Media

Chris Bath To Join Network 10 As National Weekend News Anchor

Network 10 has announced the appointment of Chris Bath as its national weekend news presenter for 10 News First. Bath is one of Australia’s most respected news and current affairs presenters and seasoned journalists. Her career includes 20 years at the Seven Network, where she presented Seven News and hosted Sunday Night from its launch, […]

DDB Sydney & Volkswagen Release Censored Version Of ‘Too Powerful For TV’ Ad
  • Advertising
  • Campaigns

DDB Sydney & Volkswagen Release Censored Version Of ‘Too Powerful For TV’ Ad

During the weekend of the Bathurst 1000 in October, Volkswagen Commercial Vehicles premiered its ‘Too Powerful For TV’ campaign for the new Amarok V6 Ultimate 580. However, Ad Standards found the commercial to be “unsafe” for showing reckless driving that would breach road rules, and it was subsequently discontinued. Volkswagen and DDB Sydney have since […]

The Dangers Of An Outside-In Approach To Improving A Business
  • Opinion

The Dangers Of An Outside-In Approach To Improving A Business

Peter Shields (pictured below) is expert at assisting individual and collective leadership and author of Leadership Alchemy – a book about transforming business value from the inside out. In this guest post for B&T, Shields takes a look at the “outside-in” approach to assessing any business and the dangers it brings… According to a 2016 report by Consultancy […]

Opinion

by B&T Magazine

B&T Magazine
QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Suncorp Chooses Leo Burnett Sydney To Handle Creative For APIA
  • Advertising

Suncorp Chooses Leo Burnett Sydney To Handle Creative For APIA

Financial services group Suncorp has announced the appointment of Leo Burnett Sydney as the new creative agency for over-50s insurance brand APIA. Leo Burnett replaces DDB Melbourne on the account, with the latter left off Suncorp’s creative agency roster following a review earlier this year. Suncorp recently implemented a masterbrand strategy which brings together the […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
  • Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s 2018 Account Planning course. Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford. His team partner on […]

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne
  • Advertising
  • Campaigns

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne

Drummond Golf has launched its first brand campaign via J. Walter Thompson Melbourne.  The campaign speaks to golf lovers of all ages and skill levels about the benefits and frustrations of the game. Reinforcing that no-one understands and loves the game quite like Drummond Golf. Drummond Golf marketing director Ravi Abeyaratne said: “Our business and franchisees were […]

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman
  • Marketing
  • Media

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman

Brands have been advised to sharpen their plans for podcasts in the media mix, as audiences and creativity continue to explode in Australia and abroad. Speaking at Mamamia’s Podcasts Unplugged event in Sydney last Wednesday, chief creative officer Mia Freedman said not every brand needs a podcast, “but every brand does need a podcast strategy”. “We’ve […]

Clems Sydney Unveils Festive Spot For HP
  • Campaigns

Clems Sydney Unveils Festive Spot For HP

Get set to get all festivey with this fun Christmas spot. Or, alternatively, get drunk on eggnog. We don't mind.

by B&T Magazine

B&T Magazine