Women In Media: It’s Myer’s Group General Manager Tara Lordsmith

Women In Media: It’s Myer’s Group General Manager Tara Lordsmith
SHARE
THIS



Don’t say B&T’s Women In Media doesn’t continue to surprise! Today we probe none other than the fabulous Tara Lordsmith, group general manager at Myer. Here, she talks what drives her, a love of all things fashion and finishing her first triathlon…

What’s your back story in a nutshell (the non-LinkedIn one?)
I moved around a lot as a kid and think it created a love of diversity and variety in the work I do.  I went to private schools most of my life (which I didn’t enjoy) and when I turned 17 I graduated and left home. Freedom began. I immediately started a business accounting degree and by the second term I’d quickly shifted my major to marketing and never looked back.  Retail work paid the bills then and retail is paying the bills again now.

If you weren’t doing this particular job, what would you be doing?
I’d have my own business. I loved it when I was 100 per cent working in my own consultancy Lordsmith and Co and will one day go back to it.

What’s your ultimate career goal?
Working because I want to, not because I have to.

Who’s your industry hero?
Andy Lark. Always has been since he arrived in Australia and elevated the profession of marketing in this country.  Amazing guy who is a major advocate for women.

What are your passions?
I seriously love fashion. I’m aesthetically driven and understand the importance of how fashion makes people feel.  It’s highly subjective, self expressive and emotionally engaging. A perfect storm for a marketer like me.

How do you define leadership?
Leadership to me is about inspiring others to achieve great outcomes. To lead by example and not be afraid to get your hands dirty.

What makes you tick and go that extra mile to do what you do?
I want more women to be recognised as change agents and senior leaders in organisations. That’s always been something I’ve been passionate about.

How do you get others onboard with your vision?
Make it easier for them to love their job. We try and make it easier for customers to love our brand, the same applies with our staff.

What are the qualities you seek in people you want to partner with and work with?
Big picture thinking, intuition, initiative and brutal honesty.

What five words would your staff use to describe you?
Energetic, strategic, commercial, encouraging, straight talking.

What’s been your favourite advertising/marketing campaign from the past 12 months?
Seek….and you shall find. Simple and to the point.

Proudest career moment?
Winner of 2008 Marketer of the Year Award.

Proudest personal moment?
Graduating from Australian Institute of Company Directors and joining two boards were a personal achievement I conquered. Oh…and doing a triathlon after my first child was a highlight!

How do you manage the juggling act with family and wanting to be ‘present’ for your children and partner?
I have an amazing husband who has been main carer to our beautiful daughters. He’s enabled me to have the best of both worlds.

What’s the best thing about working in the industry?
Fashion changes.

What’s the worst thing about working the industry?
Fashion changes.

As a woman can you ‘have it all’?
If you have a supportive network then yes I think you can.

Do you think the glass ceiling still exists?
Glass can be broken. It comes down to what you want and how hard you want to work for it.

Have you ever felt like giving up?
I really don’t like giving up, but I certainly have chosen to change direction at certain points in my life. Moving into fashion after 20 years in food and beverage was one of those moments.

What advice would you give to your 20-year-old self?
Keep working hard while you are young, it will be worth it.

What advice would you give a female graduate or a newbie contemplating in the media/advertising/marketing industry?
Work hard but have fun. Be curious, be driven and be opinionated because this is a subjective discipline.

Sponsor-bar

 

Latest News

“There Are Significant Gender Imbalances Across The Digital Industry”: Adrenalin’s Bernie Johnson
  • Advertising
  • Marketing
  • Media

“There Are Significant Gender Imbalances Across The Digital Industry”: Adrenalin’s Bernie Johnson

Start getting excited, because Changing the Ratio is mere days away! This event will provide attendees with game-changing ideas and the tools they need to drive diversity and inclusion in their own organisations right now. An organisation leading the way in having a diverse and gender-inclusive workforce is Adrenalin. Director Bernie Johnson said that this year, […]

by B&T Magazine

B&T Magazine
Women In Media Profile: Jill Johnston
  • Media

Women In Media Profile: Jill Johnston

Inspirational women are all around us, leading the way for others. So to celebrate the launch of our annual Women in Media Awards, we’ve started a women in media profile series to recognise some of these women! Last week, we profiled Susannah George from the Urban List – and now it’s someone else’s time to shine. […]

by B&T Magazine

B&T Magazine
Gary McCreadie Confirmed As 303 MullenLowe’s New ECD
  • Advertising

Gary McCreadie Confirmed As 303 MullenLowe’s New ECD

Interpublic’s 303 MullenLowe has confirmed it has appointed Gary McCreadie as its new executive creative director. McCreadie boasts a formidable creative pedigree having started his career at BBH London before moving to Sydney in 2009 to join TBWA and Host. Two years later, he was invited back to BBH London as co-global creative director on […]

InMoment Accelerates APAC Expansion With Key Acquisition
  • Media

InMoment Accelerates APAC Expansion With Key Acquisition

Customer experience (CX) intelligence platform, InMoment, has expanded into Australia and New Zealand with the acquisition of customer experience agency, brandXP and appointment of Claire Fastier as its APAC business head.

Cheddar Cheese Brand Unveils Fantastically Trippy “Dream” Campaign
  • Campaigns

Cheddar Cheese Brand Unveils Fantastically Trippy “Dream” Campaign

Do you go to bed and dream of cheese; cheddar, in particular? Well, a nutty new campaign from British cheese maker Pilgrim’s Choice says you’re possibly not alone. The wonderful spot is the work of London agency Above+Beyond and follows a psychedelic dream sequence of a woman dreaming of cheese. Apparently the ad is based on research that […]

by B&T Magazine

B&T Magazine
Marketers Need To Focus On Voice Search Right Now
  • Opinion

Marketers Need To Focus On Voice Search Right Now

In this opinion piece, Performics Australia performance content account director Steve Robinson (pictured below) dives into the hazy relationship between marketers and voice-activated technology. From settling family disputes, (“Hey Google, are fossil fuels really made from dinosaur bones?”) to running a household, (“OK Google, add toothpaste to my shopping list”), voice-activated systems are becoming more […]

Opinion

by B&T Magazine

B&T Magazine
Tuesday TV Wrap: MasterChef Delivers, As Denton’s Interview Struggles
  • Media

Tuesday TV Wrap: MasterChef Delivers, As Denton’s Interview Struggles

Ten’s MasterChef was the most watched non-news show last night, pulling 877,000 on a relatively quiet night of TV. Probably the biggest news of the night was Andrew Denton’s struggling Interview over at Seven that managed 467,000 and is now down 22 per cent from its launch episode. Seven’s other big gun, House Rules, had another off night, […]

by B&T Magazine

B&T Magazine
SpotX Launches Online Resource Library For Publishers Seeking GDPR Guidance
  • Advertising
  • Media

SpotX Launches Online Resource Library For Publishers Seeking GDPR Guidance

Video advertising and monetisation platform SpotX has announced the launch of an online resource library for the European Union’s General Data Protection Regulation (GDPR). The library can be found on the company’s website and is part of a wider educational initiative by SpotX – which is headquartered in the US and has an office in […]

JWT Retains Creative For NSW Rural Fire Service
  • Advertising

JWT Retains Creative For NSW Rural Fire Service

The NSW Rural Fire Service has re-appointed WPP’s J. Walter Thompson Sydney as its creative agency for the next three years. The win for incumbent JWT continues its successful partnership with the NSW RFS, with previous campaigns over the last six years winning 5 Effies, a Gold APG award and multiple creative awards. Paul Everson (main photo), managing director […]

by B&T Magazine

B&T Magazine
Daylight Agency Opens Government Division, Hires Legal & Political Expert
  • Marketing

Daylight Agency Opens Government Division, Hires Legal & Political Expert

Integrated communications firm Daylight Agency has cemented its presence in the government and political arena with the appointment of industry veteran David Begg. A practising solicitor for over 28 years, Begg (pictured above) will head up the agency’s new government division. He has extensive experience working with large commercial clients on high-profile regulatory and legal […]

Frost Design Unveils New Look For John Holland
  • Marketing

Frost Design Unveils New Look For John Holland

Frost Design has shown off its comprehensive rebrand of iconic Australian infrastructure and property business John Holland, based around the brand idea of ‘Transforming Lives’. John Holland CEO Joe Barr said Frost was the only branding business who understood that the impact of the rebrand was just as important internally as it would be externally, […]

First Lady Michelle Obama and President Barack Obama Dance Together at the Presidents Ball
  • Media

Netflix Secures Producer Deal With The Obamas

It seems former US president Barack Obama and former First Lady Michelle Obama aren’t quite done with the international spotlight just yet. The Obamas have officially signed a multiyear deal with Netflix, which will see the power couple producing films and series with the streaming giant. According to Netflix, “The Obamas will produce a diverse […]

How To Spot A Trend Versus A Fad
  • Opinion

How To Spot A Trend Versus A Fad

Nils Vesk (pictured below) is an innovation architect who’s delivered programs for some of the most prestigious organisations in the world, including Microsoft, IBM, Commonwealth Bank and Nestle. In this guest post for B&T, he shows you how to spot a lasting trend that’s not merely just another passing fad…   The importance behind learning […]

Opinion

by B&T Magazine

B&T Magazine
Study: Almost Half Of Aussies Browse Mobile Retail Sites For “Retailtainment”
  • Marketing
  • Technology

Study: Almost Half Of Aussies Browse Mobile Retail Sites For “Retailtainment”

A new study today has revealed that although mobile commerce may have begun as a convenient way to shop on-the-go, it has quickly developed into an entertainment experience for many Aussies. The PayPal mCommerce Index Trends Report 2018 (which you can read in full here) found that two thirds (67 per cent) of Aussie smartphone owners browse shopping sites just […]

by B&T Magazine

B&T Magazine
Why Engagement Is The New Rule Of Content
  • Opinion

Why Engagement Is The New Rule Of Content

In this guest post, King Kong’s head of growth, Sabri Suby (pictured below), takes a look at recent changes to Google’s rankings and how it will affect content makers and the measure of any content’s success… Changes to Google’s ranking algorithm mean that time on a page is valued higher than the number of clicks. With these new rules […]

Opinion

by B&T Magazine

B&T Magazine
Fairfax Media Recruits 20 Trainee Journalists Across All Its Titles
  • Media

Fairfax Media Recruits 20 Trainee Journalists Across All Its Titles

Fairfax Media has today announced the recruitment of 20 trainee journalists to join the newsrooms of The Sydney Morning Herald, The Age, The Canberra Times, The Australian Financial Review, Brisbane Times and WAtoday. This represents one of Metro’s largest trainee intakes in years and underlines the commitment of the mastheads to fostering a new generation […]

Sydney Australia - November 7, 2011. An extreme close up of an American express card issued by the Australian bank Westpac.
  • Media

AMEX Launches Global Media Review

Are there not enough hours in the day? Are you cheek-by-jowl with your co-workers? Well, hopefully you won't win this.

Sydney Water & Republic of Everyone Create Vinyl Records Made Of Recycled Marine Plastic
  • Campaigns
  • Marketing

Sydney Water & Republic of Everyone Create Vinyl Records Made Of Recycled Marine Plastic

Sydney Water has pioneered a way to create records from marine plastics and, in doing so, encourage more people to join the movement of local clean-up groups rolling up their sleeves every weekend to clean plastics, litter and other pollutants from the city’s beaches and waterways. Plastics are collected by volunteers, then cut in pieces […]

Credit Card Compare Names Its First Head Of Marketing
  • Marketing

Credit Card Compare Names Its First Head Of Marketing

Aussie credit card comparison site Credit Card Compare has announced the appointment of Caroline Raffan as its inaugural head of marketing. Raffan (pictured above) has over 10 years’ experience in brand strategy, campaign development, digital marketing, events, public relations, content creation, market research, advertising, stakeholder management, social media marketing, and project management. She joins Credit […]

Why Programmatic Needs To Become A Branding Machine
  • Advertising
  • Marketing
  • Opinion
  • Technology

Why Programmatic Needs To Become A Branding Machine

In this opinion piece, Phil Murrell (pictured below), country manager for Australia and New Zealand at Sizmek, argues that programmatic ad spend needs to move up the branding funnel. When I started in digital advertising way back in 2004, we got our media insertion orders via the fax machine. We relied on that machine to […]

Opinion

by B&T Magazine

B&T Magazine
An Apology To Salmat’s Karen Lewis
  • Media

An Apology To Salmat’s Karen Lewis

Whoops! B&T's stuffed up and this certainly comes with our sincerest apologies for any offence caused.

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.

QMS Introduces ‘The Lonsdale’ To Melbourne
  • Advertising
  • Media

QMS Introduces ‘The Lonsdale’ To Melbourne

Digital outdoor media company QMS Media has turned on a new premium landmark digital billboard situated in the heart of Melbourne’s CBD. Delivering a commanding presence at the major intersection of Lonsdale and Russell Streets, ‘The Lonsdale’ offers extended dwell times to both vehicle and pedestrian traffic, impacting more than 2.2 million contacts per month. […]

Portrait of a woman looking through out the blinds. Office worker looking through window blinds
  • Opinion

The Lurking Brand Threats Facing CMOs

Treading on gardening rakes and possible alien abduction notable omissions from this CMO threats piece.

Opinion

by B&T Magazine

B&T Magazine