It’s a real treat today Women in Media fans. It’s none other than Chantal Walker, director customer and loyalty marketing at Foxtel. Here, she talks lessons from her distinguised international career, what excites her and why it’s the consumer that rules…
What would you do if you were the Prime Minister?
Having worked full-time while having all my three kids (now 23, 20 and 15) in different countries, South Africa, Canada, USA and Australia I think there is a lot that Australia needs to fix on this one to make women feel empowered to continue their careers, make the choices that suit their family situation whilst at the same time recognising that the most important thing is that darling new baby who needs quality care to thrive and become a valuable part of a future Australia.
What makes you tick?
Life, soaking up the sunshine and living each day like it may be my last.
What’s your ultimate career goal?
To be able to reflect on all the wonderful experiences I have been fortunate enough to be exposed to and then take all those learnings, wins and losses and capture them in a succinct way to be able to impart as tips for young players’ to the next generation. I feel particularly passionate about doing this for young women as having been lucky to work through the late 80’s and early 90’s in advertising, followed by investment banking in the dot.com boom and bust of the late 90s and early 2000, and finally spending the past decade and a half in the rapidly changing world of telco and entertainment, I sure feel like I have seen a fair bit. There is a lot that I wish someone had told me going in and a lot I know I could teach others.
What are your passions, both in work and outside of it?
Story telling and creating lasting memories, some of the physical nature (I love sewing and knitting) and some of the metaphysical in terms of good times to draw on in the dark times in our minds. Life is too short to focus on the negative – every day we have so many things to be grateful for and one should always look for the funny side of life as it is always there – it’s just hidden some days!
What do you think is the most exciting thing happening in the industry at the moment?
The consumer is in control in so many ways – and not just driven by technology. They are taking control of their voices, coupled with technology, and using to make fundamental changes to how we use things, what is right and what is wrong. The thing that will win at the end of the day is simple intuitive customer experience above all else. There is nothing stronger than positive word of mouth and it is so easy to get it – just hard to justify in most business investing in things that allow that experience to happen seamlessly where the customer is at the heart as often it means undoing business rules, changing engrained process or spending dollars.
Have you ever felt like giving up?
Never – I love this industry and feel so fortunate that I have lucked out to work in something that excites me, keeps me on my toes, takes me to places I did not know exist and most importantly has allowed me to meet and make many lifelong friends with some amazing people.