Women In Media: Edwina McCann, Vogue’s Editor-In-Chief

Women In Media: Edwina McCann, Vogue’s Editor-In-Chief
SHARE
THIS



The always stylish Edwina McCann is today’s Women in Media focus. Here, the Vogue editor-in-chief tells B&T about being in the ed’s chair with two twins, why she’s a huge fan of the Ys and her tips for thoroughly modern magazine journalists…

I was always very passionate about the Vogue brand and very, very happy to come back to it…
Media constantly evolves and marries the creative with the commercial so successfully. You get to work with the best of the best; the best commercial minds and journalists who are bright thinkers and inquisitive people interested in getting to the bottom of things.

Good leadership is about self-motivation and keeping the people who work for you on the correct track…
Having a vision and being able to articulate it, especially when you talk about the transformation of businesses and that sort of thing. I think leadership during times of a transformation is quite different. Interestingly, at the moment I think we are sitting in a permanent moment of transformation just because of the speed of change around digital and social media. I’m not sure that we’ll ever go back to the kind of more traditional sort of pace.

In the early days of being a working mum I remember thinking, ‘it’s just too hard’…
I was on the launch team of Grazia when my twins were two years old and I remember being very stressed at the time. The fact I pushed through it made me impassioned about the idea that childcare needs to be more flexible. We really need to look after women reentering the workforce who don’t have jobs that can finish at 5pm.

I’m tired of hearing media stories about how hopeless the younger generation are…
I couldn’t disagree more. In my experience it’s the exact opposite. They’re the most tenacious and productive. The productivity in what we expect of them is a billion times what it was when I was in that position, so I think that probably needs to change just as a general conversation. We need to be a bit more appreciative of the talent.

I would encourage young writers and journalists to do a Creative MBA…
I sit on the University of Technology’s business advisory board and they’re working on a creative MBA and it’s something I would advise young people, not just in coming into media to write content, but potentially editing a magazine one day, that a degree like that would be invaluable. Editors now require business skills because the traditional job has evolved and changed and you’ve got more revenue streams now. It’s become a more complicated business to run.

And make sure you enter our Women in Media Awards, or nominate a colleague, here!

Sponsor-bar

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]