Women In Meda: It’s Magazine Publishers of Australia’s Executive Director Mary Ann Azer!

Women In Meda: It’s Magazine Publishers of Australia’s Executive Director Mary Ann Azer!
SHARE
THIS



Yes, it’s your daily dose of Women In Media. Here, B&T probes none other than Magazine Publisher’s executive director Mary Ann Azer. The mag boss talks her motivation, favourite campaign and why print is still incredibly exciting…

I felt that media offers the best of both worlds…
I’ve worked in media but on the client side at P&G for several years within my 20-year career. You can do strategic high-end work as well as creative work. You can’t find a better combination than that.

I am very proud of building talent and individuals…
Across my career, I had numerous direct reports and mentees who are now leading organisations and business across marketing and media in different global and local companies. Building people is by far the best legacy I can leave.

At this stage in my life…
My goal is to have a challenging role that makes a difference yet balances well with my personal life as I have young children and am also involved in charity work.

If I wasn’t in this role…
I would be dedicating all my time to help the community through charity work. I would use my media and marketing skills to do that.

If I could change anything about the industry…
Where do I start? I will choose one thing: the sweeping statements that media use to describe different mediums like ‘print is dead’ or ‘digital is the future’. MPA members have businesses on the print and digital side but I don’t support sweeping statements like these. With every brand challenge, basic training tells us to understand who are we targeting and what’s the best media to surround them with. What suits someone in country Victoria, will not work with a 20-year-old living in (inner-west Sydney) Balmain.

The most challenging thing about working in the industry is…
The talent in media is very young and relatively inexperienced. The focus on training them and building their capability is crucial. That’s why I think the work that the Media Federation of Australia (MFA) does with new people that join the industry through NGEN (young media support network) is quite important.

I am a bit of a data nerd…
I love research and numbers because I can prove a story that you can’t argue with. Opinions are great but data trumps! Outside of work, my family is my passion. I have twin boys, George and Anthony, that have turned 13, and my husband as well. I love travelling, I just need more holidays!

Leadership is envisioning people around you…
And engaging them on that vision and enabling the execution of this vision. I love the servant leader model as I think the best way to lead is from behind.

I am a bit of a control freak…
So I love it when I am under control: projects are moving in the right direction, to-do list ticked off. These things really motivate me to keep going.

To get others on-board with my vision…
I usually find some common truths or insight about them so they can get sold on that vision, knowing what will motivate them is the key to buying your vision. For example, you can’t ask someone to help you double the business, when there is nothing in it for them.

The continuing changing media landscape is by far the most exciting and scary thing happening…
It’s pushing everyone to rethink their business model. If you don’t evolve and adapt, you will eventually die. I know within the magazine publishing industry, this is exactly what is happening, new models are being created, new revenue streams and new capabilities being built. That’s exciting!

I look for strategic creative and logical thinkers…
People that want to get things done and who are passionate about the business. The rest is all trainable in my opinion.

My favourite advertising/marketing campaign from the past 12 months is…
I worked at P&G for 20 years so I will have to choose the Always campaign ‘Like A Girl’ – gutsy, risky and right on brand equity – not an easy combination to have.

If I was 20 again…
I would do things exactly the same, but I should get less stressed about it! I have had many days when I was younger worrying about business issues. Somehow everything works out at the end.

I wouldn’t say I have an industry hero but…

There are many inspiring people in the industry, especially females that juggle a career and a family. But I have to acknowledge the people that helped push my career further, mentored me and supported me, like Maile Carnegie, current MD of Google and Joanne Crewes ex-P&G executive.

Make sure you grab some tickets to the event here! B&T’s proud Women in Media sponsors include…

Sponsor-bar[1]

 

 

Latest News

Exclusive Study: Advertisers Failing To Keep Up With Australian Women’s Evolution
  • Advertising

Exclusive Study: Advertisers Failing To Keep Up With Australian Women’s Evolution

Bauer Media Group has pulled back the curtains on Aussie advertising, and women’s representation within it, thanks to exclusive new research. According to ‘The Significant Semiotics Study’, advertisers are failing to keep pace with the evolution of Australian women with two emerging ‘codes’ redefining what it is to be a woman in 2018. The results […]

Audi Go From Kung-Fu Fighting To Lionel Richie Cool In Action-Packed New Spot
  • Campaigns

Audi Go From Kung-Fu Fighting To Lionel Richie Cool In Action-Packed New Spot

With foot massages, mini bar and reclining leather seats, the new Audi looks a luxurious vehicle indeed. And the German car marque is playing the fun card in a new campaign spruiking the vehicle’s impressive tech credentials. Created by BBH London and called “Escape” the ad starts out with some fast-paced karate action and plenty of bad […]

by B&T Magazine

B&T Magazine
Study: 57% Of Aussies Use Voice Search
  • Technology

Study: 57% Of Aussies Use Voice Search

iProspect has released The Future is Voice Activated – a bespoke research piece that investigates voice adoption and usage across smartphone owners in Australia, China, India, Indonesia, Japan and Singapore. The white paper uses these findings to outline implications for marketers when crafting their voice strategies across the six markets. Together with insights consultancy idstats, […]

Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia
  • Media

Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia

Ipsos chairman and CEO Didier Truchot has appointed former Nielsen executive Suresh Ramalingam as CEO of South East Asia. Ramalingam’s remit includes Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines, with immediate effect. Ramalingam joins Ipsos from Nielsen, where he worked for more than two decades in various leadership roles covering the Middle East and Africa, South East […]

Study: Young Marketers Prefer A Big Salary Over Social Good
  • Marketing

Study: Young Marketers Prefer A Big Salary Over Social Good

A new study has found that graduate marketers are more interested in a sizeable pay packet and believe that comes from working for a big, established brand over an innovative start-up. The study – admittedly British – was performed by the UK’s The Chartered Institute Of Marketing and quizzed students aged 17-19 who were just about to […]

by B&T Magazine

B&T Magazine
APN Outdoor Signs New Five-And-A-Half Year Deal With Sydney Airport
  • Advertising
  • Media

APN Outdoor Signs New Five-And-A-Half Year Deal With Sydney Airport

APN Outdoor has announced it has signed a landmark new agreement with Sydney Airport. The five-and-a-half year agreement extends APN Outdoor’s existing contract with Sydney Airport covering advertising assets across all domestic and international terminals plus external billboards approaching and within the Sydney Airport precinct. The extension of the partnership between APN Outdoor and Sydney Airport […]

adblock popup web banner concept. isolated vector
  • Opinion

How to reach the unreachables

In this opinion piece, Acast CEO Ross Adams (pictured below) discusses the fraught relationship between businesses and adblocking consumers, also known as, the unreachables. In a world of media saturation and shrinking attention spans, it’s increasingly difficult for marketers and advertisers to get cut-through in the ad-supported noise. Audiences are quick to press the skip […]

Opinion

by B&T Magazine

B&T Magazine
Sweeney Advertising Wins Five New Accounts, Adds Senior Staffer
  • Advertising
  • Marketing
  • Media

Sweeney Advertising Wins Five New Accounts, Adds Senior Staffer

Full-service boutique advertising agency Sweeney Advertising has announced five new business wins, adding $10 million in annualised billings. The agency’s new clients are real estate network Century 21, wealth creation and management company InvestSMART, online streamlined options trading platform HighLow, Japanese restaurant chain Sushi Hub, and swimming pool and accessories distributor Bestway Australia. Sweeny Advertising […]

Instagram Video: We Are Living In A Vertical World
  • Co-Lab

Instagram Video: We Are Living In A Vertical World

The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram. Once a place where only static, filtered photos could be uploaded, Instagram now offers photo and video uploads, shopping features, direct messaging and several other tools serving users and businesses. However, for Instagram head of business Jim Squires […]

by B&T Magazine

B&T Magazine
Yes! It’s Virtual Reality Demystified
  • Co-Lab

Yes! It’s Virtual Reality Demystified

Virtual Reality has been a staple of science fiction for some time, Though, in terms of real-life application, the world is still coming to grips with what the tool can offer us. In recent years, tech experts, doctors, medical students and videographers have used the tool as a way of exploring worlds not normally accessed in […]

by B&T Magazine

B&T Magazine
Facebook Messenger: The New Age Of Communications
  • Co-Lab

Facebook Messenger: The New Age Of Communications

The unparalleled success of Facebook-owned Messenger can be pinned down to its ear to the ground approach with users. Consistently listening to its user base of more than one billion, Messenger’s ability to stay not only on trend but well ahead of it has allowed the app to become a global tool for communication; be that […]

Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine