WME Appointed To Add Some Real Meat to Atkins’ Digital Offering

WME Appointed To Add Some Real Meat to Atkins’ Digital Offering
SHARE
THIS



Melbourne-based full-service digital marketing agency, WME have been appointed by weight loss firm Atkins Nutritionals to increase engagement with their online audience.

Using a suite of online marketing techniques including SEM, Remarketing, Display and Social Media Marketing, WME have been engaged to carry out one of the brand’s primary business objectives, to generate new and relevant consumer registrations in the most cost-efficient manner (lowest cost per registration).

As the original low carb experts, Atkins is a well-known weight loss company that promotes a low carb nutritional eating plan to help consumers lose and maintain their weight. Visitors to the Atkins website are encouraged to complete a free registration process, which provides access to helpful diet tools such as meal planners, carb counters, and recipes.

Unlike other big brand diet plans who offer face to face consultations, Atkins relies 100% on their website to communicate the brand’s program and products to consumers.

Richard Sullivan, managing director Atkins ANZ says that after meeting several digital agencies, the team felt WME best understood the brand’s business and digital objectives.

“We felt from early on that WME were able to clearly demonstrate their expertise and ability to generate tangible results, and given our online-only presence, it’s vital for us to continue being able to generate relevant leads across the digital space,” Sullivan says.

Marcel Heijboer, marketing manager Atkins International, said WME’s impressive tracking and reporting instruments were also an attractive feature.

“Through the various tools that WME has in place, we are able to know what’s working, what’s not, where funds need to be re-deployed, what our cost per acquisition is and how our overall campaign metrics are tracking. This is vital information for not only ourselves but also our shareholders,” Heijboer says.

WME founder and managing director, Nick Bell, is confident the relationship between the two brands will continue for some time to come.

“Our agency’s expertise in areas such as SEO, SEM, Google Display Network, re-marketing and social media marketing are well-aligned with where Atkins consumers are searching for diet and health related information, and through our specialised approach, we believe the most cost effective and impactful results can be achieved for Atkins.”

 

 

Please login with linkedin to comment

Latest News

Study: Aussie Brands Close The Gap Between Digital Experience & Customer Expectation
  • Marketing

Study: Aussie Brands Close The Gap Between Digital Experience & Customer Expectation

SAP Australia today launched its 2017 Australian Digital Experience Report, revealing that Australian businesses have significantly improved the digital experience they provide, closing the gap to what consumers expect. However, while performance has improved, consumers are still more likely to be unsatisfied with digital experiences than delighted by them.  The report, based on results from […]

Nuttelex Launches First Brand TVC Via Independent The Sanford Partnership
  • Campaigns

Nuttelex Launches First Brand TVC Via Independent The Sanford Partnership

Following a nation-wide qualitative and quantitative research study, independent creative agency The Sanford Partnership has produced a TVC for its client Nuttelex. The TVC has a nostalgic theme with a modern twist and highlights the brand’s healthy credentials. Nuttelex Food Products Pty Ltd started in a small factory in St Kilda in 1932. Now, the family […]

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign
  • Advertising
  • Campaigns

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign

Yarra Trams has appointed Icon Agency to deliver a new passenger safety campaign, following a competitive three-way pitch. The campaign aims to reduce the incidence of slips, trips and falls on trams via Melbourne’s latest safety ambassador, ‘Tram Coach’. Commencing today, Tram Coach will be travelling the Yarra Trams network throughout the week. His mission […]

The Red Republic Appoints New General Manager
  • Marketing

The Red Republic Appoints New General Manager

The Red Republic has strengthened its management team with the appointment of Mai Aristoteli (pictured above) as general manager. Aristoteli joins The Red Republic from Talk PR in London, where she has worked for nine years as a board director. The appointment of Aristoteli follows The Red Republic managing director Lynn Mooney’s relocation to head-up […]

PR Deadlines Inks Deal With GlobalCom PR Network
  • Marketing

PR Deadlines Inks Deal With GlobalCom PR Network

Sydney-based agency PR Deadlines has extended its global reach after inking a partnership agreement with the GlobalCom PR Network. The agreement gives PR Deadlines’ clients access to some 70 independent agencies covering all European Union states, as well as 60 more in countries worldwide. In turn, clients of affiliated agencies will have access to PR […]

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador
  • Marketing

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador

InstaReM, which offers international money transfers to individuals and businesses, has signed on Australian wicketkeeper Matthew Wade as the sports face of the brand. InstaReM lists Australia as its founding market, having begun life here in 2014. Since the company’s modest start in Australia, InstaReM has since successfully spread its wings to other corridors by […]

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?
  • Marketing
  • Opinion

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?

As Australia continues to grow and the population becomes more ethnically diverse, it is important that marketers ensure digital environments are more inclusive, especially for those who don’t speak English as a first language, writes Siteimprove’s Haley Doel (pictured below). Having a readable and accessible website is no longer just a high priority for large […]

Opinion

by B&T Magazine

B&T Magazine
Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign
  • Advertising
  • Campaigns

Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign

Pepsi MAX has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to ‘MAX’ out their summer this year. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.