Melbourne-based full-service digital marketing agency, WME have been appointed by weight loss firm Atkins Nutritionals to increase engagement with their online audience.
Using a suite of online marketing techniques including SEM, Remarketing, Display and Social Media Marketing, WME have been engaged to carry out one of the brand’s primary business objectives, to generate new and relevant consumer registrations in the most cost-efficient manner (lowest cost per registration).
As the original low carb experts, Atkins is a well-known weight loss company that promotes a low carb nutritional eating plan to help consumers lose and maintain their weight. Visitors to the Atkins website are encouraged to complete a free registration process, which provides access to helpful diet tools such as meal planners, carb counters, and recipes.
Unlike other big brand diet plans who offer face to face consultations, Atkins relies 100% on their website to communicate the brand’s program and products to consumers.
Richard Sullivan, managing director Atkins ANZ says that after meeting several digital agencies, the team felt WME best understood the brand’s business and digital objectives.
“We felt from early on that WME were able to clearly demonstrate their expertise and ability to generate tangible results, and given our online-only presence, it’s vital for us to continue being able to generate relevant leads across the digital space,” Sullivan says.
Marcel Heijboer, marketing manager Atkins International, said WME’s impressive tracking and reporting instruments were also an attractive feature.
“Through the various tools that WME has in place, we are able to know what’s working, what’s not, where funds need to be re-deployed, what our cost per acquisition is and how our overall campaign metrics are tracking. This is vital information for not only ourselves but also our shareholders,” Heijboer says.
WME founder and managing director, Nick Bell, is confident the relationship between the two brands will continue for some time to come.
“Our agency’s expertise in areas such as SEO, SEM, Google Display Network, re-marketing and social media marketing are well-aligned with where Atkins consumers are searching for diet and health related information, and through our specialised approach, we believe the most cost effective and impactful results can be achieved for Atkins.”