Winners Revealed For The OMA’s Creative Collection Comp

Winners Revealed For The OMA’s Creative Collection Comp

The Outdoor Media Association (OMA) has announced the winners of its Creative Collection competition for the first quarter of 2017.

Launched in 2013, The Creative Collection competition recognises and celebrates the most creative and innovative out-of-home (OOH) campaigns.

The first quarter of 2017 attracted 25 submissions from OMA members, including Adshel, APN Outdoor, Bishopp Outdoor Advertising, JCDecaux, oOh!media, Paradise Outdoor Advertising, and QMS Media.

Guest judges included M&C Saatchi associate creative director Paula Keamy, Tonic Health marketing manager Joanna Mitchell and Ayuda managing director Remi Roques.

Here’s the full list of winners:

Best creative execution (winner)

Campaign: ‘Buttersoft’

Advertiser: Fonterra

Creative agency: Clemenger BBDO Melbourne

Media agency: MediaCom

Best creative execution (honourable mention)

Campaign: ‘Adidas Stadium to Street’

Advertiser: Adidas

Creative agency: Intermarketing Agency

Media agency: Posterscope

Best traditional use of the out-of-home medium

Campaign: ‘Hungry’

Advertiser: Menulog

Creative agency: Menulog

Media agency: Blue 449

Best use of a special build

Campaign: ‘Skull Island’

Advertiser: Roadshow Films

Creative agency: JCDecaux Creative Solutions

Media agency: OMD

Best use of technology/innovation (winner)

Campaign: ‘Catwalk to Cart’

Advertiser: Myer

Creative agency: Clemenger BBDO

Media agency: Ikon

Best use of technology/innovation (winner)

Campaign: ‘Surf Life Saving Donation Game’

Advertiser: Surf Life Saving Australia

Creative agency: JCDecaux Creative Solutions

Media agency: OMD