Here Are The Winners Of PRIA’s Excellence Awards In Queensland!

Last Friday, 11 September, saw the first of the 2015 Public Relations Institute of Australia (PRIA) State Awards for Excellence ceremonies taking place at the Pullman Hotel King George Square, Brisbane. More than 75 guests turned out to celebrate the finest PR campaigns and professionals in Queensland.

On the night, six winning, four highly commended, and six commended campaigns were recognised – with nine other awards shortlisted – across 15 categories.

The Queensland PR industry’s night-of-nights showcased inspiring creativity and innovation, all enjoyed over a fun night of elegant banqueting and music. Clients, staff, and peers danced the night away in the delightful surrounds of the Connaught Room at The Pullman.

Category Title of Entry Company Entrant Result

Big Budget

Transurban’s Acquisition of Queensland Motorways Limited Rowland Kelly Robinson WINNER

Community Relations

Gold Coast Light Rail – Community Relations P4 Group P4 Group / GoldlinQ / Department of Transport and Main Roads Highly Commended

Community Relations

Smith Street Motorway and Olsen Avenue Interchange Upgrade The Comms Team The Comms Team Commended

Community Relations

Legacy Way – A new community relations benchmark Brisbane City Council, City Projects Office Legacy Way Independent Community Liaison Representative Shortlisted

Consumer Marketing

Mater Mothers’ Hospital Beautiful Moments Mother’s Day Campaign 2015 Mater Health Services Jacqueline Hayes Shortlisted


Rolling out a ‘redi-revival’: rediATM Big Wednesday Giveaway Cole Lawson Communications Erin Rigby WINNER

Government Sponsored Campaigns

P4 Group G20 Cultural Celebrations P4 Group P4 Group / The Department of Premier and Cabinet – G20 Cultural Celebrations Unit Shortlisted

Government Sponsored Campaigns

Queen Street Mall Visioning Plan Phillips Group Helen Hutchings Shortlisted

Health Organisations

Heart of Australia: On the highway to health Sophia Arthur, Freelance Communication Consultant Sophia Arthur Shortlisted

In-house PR Team of the Year

Regatta Hotel Regatta Hotel Patrick Macdonald WINNER

In-house PR Team of the Year

Gold Coast Football Club Gold Coast Football Club Stephen Wilson & Sean Tobin Shortlisted

Integrated Marketing and Communication Campaign Strategy

Indooroopilly Shopping Centre Brand Campaign PPR PPR Queensland Commended

Integrated Marketing and Communication Campaign Strategy

Brand Queensland delivery – An integrated marketing and communication campaign Rowland Helen Besly Shortlisted

Internal/Change Management

Building Project BOB Boeing Defence Australia Stephanie Hulett WINNER

Issues Management and Crisis Communication

It’s not rocket science – Using strategic partnerships to change the face of Logan Logan City Council Logan City Council Media & Communication Team Commended

Large Consultancy of the Year

P4 Group P4 Group P4 Group Shortlisted

Large Consultancy of the Year

The Red Republic The Red Republic Fleur Madden Shortlisted

Small Budget/Pro Bono

Women’s Legal Services – Dancing CEO’s​ The Red Republic Fleur Madden​ WINNER

Small Budget/Pro Bono

RAPID Roadshow P4 Group & HIV Foundation P4 Group / HIV Foundation QLD Highly Commended

Small Budget/Pro Bono

Queensland Community Foundation – Philanthropy Week 2015 Rowland Helen Besly Commended


Australia’s First Swim with Humpback Whales Experience Reflected Image PRoductions Michelle Smytheman Highly Commended

Sustainability/ Corporate Social Responsibility

Addressing Suicide in Queensland’s Construction Industry PPR Queensland Lee McLean Commended

Top sPRinters in 2015

Erin Rigby Cole Lawson Communications Erin Rigby WINNER

Top sPRinters in 2015

Hannah Statham Tourism & Events Queensland Hannah Statham Highly Commended

Top sPRinters in 2015

Jessica Effeney Phillips Group Jessica Effeney Commended

“In a challenging market, it is great to see the amazing results Queensland members have delivered again this year,” said PRIA Queensland President, Marie Howarth.

“Congratulations to everyone who entered and who had the courage to present their work for scrutiny by their industry and their peers. The Golden Target Awards, and State Awards for Excellence are a vital platform for our industry. Not only do they highlight the outstanding talent in our ranks, they also showcase the excellent work that is being done and help raise the bar on future performance.

The PR industry is very generous and it is gratifying to see our members support some of the most sensitive and worthy causes in our community, particularly in the small budget and pro bono section,” Howarth concluded.

Distinguished Master of ceremonies David St George kept the program on track, in his own inimitable style. A big thank you to Queensland Councillors, especially Eva Ford-Murphy and Helen Hutchings, for bringing together our industry party of the year.

Recognised entries from Friday now go in the running to be recognised at the 2015 GTA National Finals, held during the PRIA National Conference, on Monday 26 October, at Hotel Grand Chancellor, Hobart, Tasmania.