The Wiggles Locks Into Three Year Contract With Child Restraint Brand
Child restraint challenger brand, InfaSecure, has announced a three year strategic partnership with The Wiggles as a major step towards its objective to become the number child restraint brand in Australia.
InfaSecure, a fourth generation all Australian family company, has teamed up with the unstoppable young family brand, The Wiggles, to drive home what they believe is their clear point of difference – world leading safety, innovation and affordability.
A key aspect of the relationship will be the integration of child restraint educational safety messages into The Wiggles’ entertaining and engaging content for parents and children.
“We are thrilled to have InfaSecure on board,” said Wiggles managing director, Paul Field. “They are an Aussie owned family business taking on the world – just like us.” The collaboration was brokered, and will be managed, by long time Wiggles sponsorship agency FIT Sponsorship Marketing.
“We live in a lucky country,” Field continued. “Thanks to our stringent standards all child restraints sold in Australia are safe. But what really impressed The Wiggles was how instrumental InfaSecure has been in pushing those standards higher while making child seats more affordable for young families. We love that.”
Matthew Horsfall, director at InfaSecure, was very excited about promoting car safety with The Wiggles. “The last five years for InfaSecure have been about developing the safest, most innovative product in the world and delivering it at an affordable price for parents. The next five years is about increasing consumer education, brand engagement and loyalty with young Australian families. Our work with The Wiggles will be key to making that a reality.”
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