The Wiggles Ink New Deal In 20-Year Relatiionship With Agency

The Wiggles Ink New Deal In 20-Year Relatiionship With Agency
SHARE
THIS



The Wiggles and their sponsorship agency, FIT Sponsorship Marketing, have recently inked a deal that takes their relationship through to 2019.

The new deal signals a 20-year partnership that has been mutually beneficial for both The Wiggles and FIT. “It’s significant,” says The Wiggles managing director, Paul Field. “But what is more important is the quality of relationships they have secured and managed on our behalf. FIT’s difference is they focus on arts and cultural sponsorship, not sport. They come from and know this industry and how to get the most out of it for all parties.”

“It’s been an absolute privilege to represent The Wiggles,” said Bruce McKaskill, managing director of FIT. “The Wiggles are a unique brand and organisation. They create and produce their own material, own and control all their IP and have significant channels to market. This is incredibly attractive to Partners interested in young families. No other Australian entertainment brand can get near them.”

FIT is currently negotiating a suite of new partnerships for The Wiggles.

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]