Whybin\TBWA Launches More Work For Tourism New Zealand

Whybin\TBWA Launches More Work For Tourism New Zealand
SHARE
THIS



Tourism New Zealand has just launched its most recent campaign ‘Inspired by Wellington’, to promote tourism in New Zealand.

The campaign includes three feature videos all highlight the hidden wonders of Wellington and each video sends three people into Wellington for some sight seeing so they can experience the culture and the high points of the town. Each person then creates something in their respective field inspired by their time in Wellington.

Tourism New Zealand is the official tourism company for New Zealand; they are responsible for marketing New Zealand to the world as a tourist destination. Its campaign ‘Inspired by Wellington’ has been launched to promote tourism in New Zealand and Wellington by showing its audience to wonders and highlights of the country, and how travelling there would not only be a fun experience but an inspiring one. The campaign was created by Whybin\TBWA Sydney.

The first of the three campaign videos features Thomas Langford owner and founder or Langford guitars an Australian guitar brand. All guitars are designed by Langford and his team. Well know Australian artists such as Julia Stone, Gary Frost (Moving Pictures), Mark Lizotte (Diesel) have all used Langford’s guitars. In the ‘Inspired by Wellington’ video Thomas Langford tours around Wellington experiencing New Zealand’s finest coffee, brewery’s, Wellingtons beautiful street art and traditional Maori art.

When he returned home he created a beautiful, hand crafted guitar that was inspired by his adventures in Wellington for his friend Julia Stone (part of the duo Angus and Julia Stone). The guitar had traditional Maori symbols painted on it such as Koru, a spiral of ferns, symbolising the beginning of new life and small circles symbolising the continuation of life and the continuation of the guitar which he hoped would last a long time.

The second video of the sequel features Nick Plaumbo the owner and founder of Messina Gelato. Messina Gelato is an Australian gelato company situated in Darlinghurst Sydney. Its goal is to please its customers by using the best natural ingredients and making weird and wonderful cakes and flavours. It is very focused on the creative process of creating new foods and flavours; this is why Nick Plaumbo travelled to Wellington as part of the ‘Inspired by Wellington’ campaign to get creative inspiration for his work.

In Wellington Plaumbo got to know Wellington through its fantastic nightlife and live music, its art and theatre at the Weta Workshop performance at the TSB Bank Arena and its fine wines at Poppies Martinbrough Wine Farm in Wairarapa. With this inspiration Plaumbo went home to Sydney and created a lychee, passionfruit and peanut butter limited edition flavor named ‘Sweet As’.

 

CREDITS

Advertising Agency: Whybin\TBWA Sydney

Creative Director: Craig Brooks

Creative Director: Tammy Keegan

Senior Writer: Benn Sutton

Junior Writer: Chloe Saintilan

Junior Art Director: Andrew Torrisi

Account Director: Erin Kelly

Senior Account Manager: Alex Stickler

Executive Planning Director: Hristos Varouhas

Producer: Rachel Solomon

PR Agency: Eleven

Senior Account Director: Fiona Milliken

Senior Account Manager: Claire Verlander

Production Company: Two Bearded Men

Director: Tim Pierce

Producer: Toby Crawford

Client: Tourism New Zealand

Regional Campaign Manager: Robert Bowring

Campaign Manager: Stephanie Trachsel

PR Manager: Lauren Coughlan

Please login with linkedin to comment

DAB+ Peter Barrie

Latest News

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
  • Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s 2018 Account Planning course. Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford. His team partner on […]

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne
  • Advertising
  • Campaigns

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne

Drummond Golf has launched its first brand campaign via J. Walter Thompson Melbourne.  The campaign speaks to golf lovers of all ages and skill levels about the benefits and frustrations of the game. Reinforcing that no-one understands and loves the game quite like Drummond Golf. Drummond Golf marketing director Ravi Abeyaratne said: “Our business and franchisees were […]

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman
  • Marketing
  • Media

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman

Brands have been advised to sharpen their plans for podcasts in the media mix, as audiences and creativity continue to explode in Australia and abroad. Speaking at Mamamia’s Podcasts Unplugged event in Sydney last Wednesday, chief creative officer Mia Freedman said not every brand needs a podcast, “but every brand does need a podcast strategy”. “We’ve […]

Clems Sydney Unveils Festive Spot For HP
  • Campaigns

Clems Sydney Unveils Festive Spot For HP

Get set to get all festivey with this fun Christmas spot. Or, alternatively, get drunk on eggnog. We don't mind.

by B&T Magazine

B&T Magazine
Content Agency Storyation Grows In New Zealand
  • Media

Content Agency Storyation Grows In New Zealand

Award-winning content agency Storyation has grown its presence in the New Zealand market appointing Amanda Clarke (main photo) as partnerships manager. Co-founded by former Metro magazine editor Lauren Quaintance, the Australian-based agency has been working with Tourism New Zealand’s Premium and PR teams for more than four years. Based in Auckland, Clarke spent nearly a […]