Whybin\TBWA Launches More Work For Tourism New Zealand

Whybin\TBWA Launches More Work For Tourism New Zealand
SHARE
THIS



Tourism New Zealand has just launched its most recent campaign ‘Inspired by Wellington’, to promote tourism in New Zealand.

The campaign includes three feature videos all highlight the hidden wonders of Wellington and each video sends three people into Wellington for some sight seeing so they can experience the culture and the high points of the town. Each person then creates something in their respective field inspired by their time in Wellington.

Tourism New Zealand is the official tourism company for New Zealand; they are responsible for marketing New Zealand to the world as a tourist destination. Its campaign ‘Inspired by Wellington’ has been launched to promote tourism in New Zealand and Wellington by showing its audience to wonders and highlights of the country, and how travelling there would not only be a fun experience but an inspiring one. The campaign was created by Whybin\TBWA Sydney.

The first of the three campaign videos features Thomas Langford owner and founder or Langford guitars an Australian guitar brand. All guitars are designed by Langford and his team. Well know Australian artists such as Julia Stone, Gary Frost (Moving Pictures), Mark Lizotte (Diesel) have all used Langford’s guitars. In the ‘Inspired by Wellington’ video Thomas Langford tours around Wellington experiencing New Zealand’s finest coffee, brewery’s, Wellingtons beautiful street art and traditional Maori art.

When he returned home he created a beautiful, hand crafted guitar that was inspired by his adventures in Wellington for his friend Julia Stone (part of the duo Angus and Julia Stone). The guitar had traditional Maori symbols painted on it such as Koru, a spiral of ferns, symbolising the beginning of new life and small circles symbolising the continuation of life and the continuation of the guitar which he hoped would last a long time.

The second video of the sequel features Nick Plaumbo the owner and founder of Messina Gelato. Messina Gelato is an Australian gelato company situated in Darlinghurst Sydney. Its goal is to please its customers by using the best natural ingredients and making weird and wonderful cakes and flavours. It is very focused on the creative process of creating new foods and flavours; this is why Nick Plaumbo travelled to Wellington as part of the ‘Inspired by Wellington’ campaign to get creative inspiration for his work.

In Wellington Plaumbo got to know Wellington through its fantastic nightlife and live music, its art and theatre at the Weta Workshop performance at the TSB Bank Arena and its fine wines at Poppies Martinbrough Wine Farm in Wairarapa. With this inspiration Plaumbo went home to Sydney and created a lychee, passionfruit and peanut butter limited edition flavor named ‘Sweet As’.

 

CREDITS

Advertising Agency: Whybin\TBWA Sydney

Creative Director: Craig Brooks

Creative Director: Tammy Keegan

Senior Writer: Benn Sutton

Junior Writer: Chloe Saintilan

Junior Art Director: Andrew Torrisi

Account Director: Erin Kelly

Senior Account Manager: Alex Stickler

Executive Planning Director: Hristos Varouhas

Producer: Rachel Solomon

PR Agency: Eleven

Senior Account Director: Fiona Milliken

Senior Account Manager: Claire Verlander

Production Company: Two Bearded Men

Director: Tim Pierce

Producer: Toby Crawford

Client: Tourism New Zealand

Regional Campaign Manager: Robert Bowring

Campaign Manager: Stephanie Trachsel

PR Manager: Lauren Coughlan

Please login with linkedin to comment

DAB+ Peter Barrie

Latest News

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations
  • Media

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations

The Daylight Agency’s significant growth has continued with the appointment of Shelley Hammond as Director of Agency Operations. Shelley is a leader in the global communications industry and brings vast experience following senior roles in major corporates as well as the agency environment. Shelley will be responsible for the commercial running of Daylight including client retention and […]

Host/Havas Takes Out Cannes Grand Prix With Palau Pledge
  • Advertising

Host/Havas Takes Out Cannes Grand Prix With Palau Pledge

Host/Havas has secured Australia’s first grand prix award at Cannes overnight, taking out the top gong for the direct lions with its work Palau Pledge. The work, which sees all visitors to the tiny island nation have their passport stamped with a pledge to be a good environmental citizen, which they must sign before entering […]

by B&T Magazine

B&T Magazine
Ridley Scott Unveils New Directors Showcase At Cannes
  • Media

Ridley Scott Unveils New Directors Showcase At Cannes

Curated this year by Ridley Scott, famed director of Alien, The Martian and other classics, The New Directors Showcase at Cannes is now in its 28th year. Acting as a platform for talented new directors to have their work premiered to a global audience, Scott took to the stage in front of a full house […]

by B&T Magazine

B&T Magazine
ANZ, PHD & JCDecaux Harness The Power Of Data
  • Advertising
  • Campaigns

ANZ, PHD & JCDecaux Harness The Power Of Data

ANZ and media agency PHD have partnered with JCDecaux to launch a unique campaign that harnesses the power of data across three cities incorporating actual tram, train and bus timetable information to align with the new ANZ App.

Report: Consumers Are Hitting Play On Mobile Video
  • Technology

Report: Consumers Are Hitting Play On Mobile Video

Ooyala survey finds media companies created and processed nearly three times as much video content in Q1 as Media Companies Created & Processed Nearly Three Times As Much Video Content in Q1 2018 vs. Q1 2017.

MercerBell Calls In Two New Data Hires
  • Marketing
  • Technology

MercerBell Calls In Two New Data Hires

Proving many photos shot on an iPhone so often come out washed-out and grainy comes this article's accompanying pic.

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers
  • Campaigns

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers

Intrepid Travel has gone back in time and is placing classified adverts for a new ‘mystery expedition’ to places that yet mapped by Google.  The adverts to be placed in Courier Mail, Herald Sun and Sunday Telegraph are calling for intrepid people to join a journey with “long travel days, intermittent electricity, no Wi-Fi, cold […]

Watching tv and using remote control
  • Advertising
  • Media

GroupM Investment Forecast For Australia: TV On The Rise As Digital Slips

GroupM has updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM predicts $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow by 4.5 per cent this year […]

Indigenous Campaign Deemed Too Controversial By APN Media To Run
  • Advertising
  • Campaigns

Indigenous Campaign Deemed Too Controversial By APN Media To Run

Aboriginal Victoria’s campaign in support of Australia’s first-ever treaty legislation, Deadly Questions, has been deemed too controversial to run by one of Australia’s leading outdoor media providers, APN Media. Online platform Deadly Questions provides a safe space for people to ask questions and have them answered by Aboriginal Victorians, to learn more about their cultures, […]

Introducing: YouTube Music Australia
  • Technology

Introducing: YouTube Music Australia

The wait is over! Starting today, YouTube Music is available to everyone in Australia, New Zealand, the U.S, Mexico and South Korea in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music […]

Will PR Finally Earn Its Stripes At Cannes This Year?
  • Opinion

Will PR Finally Earn Its Stripes At Cannes This Year?

In this guest post, Haystac’s national general manager, Jason Carnew (pictured below), says with all this talk of Cannes at this time of year, it’s a kindly reminder that the PR business needs to get its act together in terms of awards, work and judging… All eyes on are Cannes as some of the best […]

Opinion

by B&T Magazine

B&T Magazine
Ex-DDBer Unveils Designer Headscarves For Cancer Survivors
  • Campaigns

Ex-DDBer Unveils Designer Headscarves For Cancer Survivors

Two-times cancer survivor, Frankie Good Stuff Award Winner, ex-DDBer and founder of Bravery Co. Emily Somers has collaborated with a range of top-notch illustrators to produce Australia’s first range of designer headscarves for young cancer warriors. She is now crowdfunding $40,000 to produce the scarves and donate one to all the young women in their 20’s […]

New Advertising Platform Launches Down Under
  • Advertising

New Advertising Platform Launches Down Under

Following its massive success in Europe, Asia and the UAE, the Polishoe concept, which brings a high-demand shoe polish service and HD digital advertising platform together, has landed in Australia.

Women In Media Profile: Aimee Buchanan
  • Media

Women In Media Profile: Aimee Buchanan

No Women in Media series would be complete without the irrepressible Aimee Buchanan. Read all her pressibles here.

by B&T Magazine

B&T Magazine
Set for blue sky, different clouds icons, cloud shapes, labels, symbols, icons. Flat graphic vector elements
  • Technology

PubMatic Unveils Cloud for Publishers And Tech Companies

PubMatic has launched PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve greater control over their programmatic monetization. As programmatic trading becomes mainstream, innovations such as […]

Women In Media Profile: Claudine Hall
  • Media

Women In Media Profile: Claudine Hall

The Women in Media Awards are back for 2018! To celebrate this wonderful fact, and to recognise some of the killer women in our industry, we’ve created a women in media series – and have profiled some pretty inspiring women so far. This week, we chat with Bauer Media head of trade marketing Claudine Hall. […]

by B&T Magazine

B&T Magazine
Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks
  • Campaigns

Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks

Workers on construction sites receive five to 10 times more UV exposure every year compared to indoor workers. Target Tradies and Cancer Council have announced the launch of a partnership to help educate Australian construction workers about the importance of being SunSmart at work. With evidence showing that outdoor workers receive five to 10 times […]