Whoops! Peter FitzSimsons Mistakenly Tweets Nine’s Today Won’t Make It To Christmas

Whoops! Peter FitzSimsons Mistakenly Tweets Nine’s Today Won’t Make It To Christmas

The Channel Nine/Fairfax marriage is already off to a rocky start after one of the newspaper’s star columnists, Peter FitzSimons, tweeted that Nine’s breakfast show Today was on its last legs because of poor ratings.

FitzSimons, of course, is also husband to Lisa Wilkinson who sensationally defected from Nine to rival Ten last September.

Apparently, FitzSimons’ original tweet was in response to a story on News Corp websites that showed Today had lost 22 of the 23 ratings weeks this year to arch-rival Sunrise.

The tweet, that FitzSimons quickly deleted, read: “Something will have to break. It cannot go on, in the current form past Chrissie (Christmas), surely. I have followed the numbers closely. Today would not have been this low for at least 10 years.”

FitzSimons claims the original tweet was meant to be a private message between he and a friend, one he accidentally broadcast to his 67,000 Twitter followers.

But the Fairfax hack was quick to backpedal; however, even his follow-up apology tweet came with a further dig at Today.

Screen Shot 2018-08-09 at 7.36.04 am

“My answer to Ubergate,” FitzSimons wrote in a reference to the now infamous conversation between Today host Karl Stefanovic and his Channel Nine journalist brother Peter.

“A friend, DMed story in Tele on low Today Show figures. I responded. Not nasty, just light speculation. Mistakenly put it up on live twitter for a minute, before, DELETE! DELETE! Too late. If you need me, I will be in my trailer, sobbing!”

 




Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]