Full-service digital agency, The White Agency, has appointed Dena Michell as its new Group Account Director to help deliver on the business goals and digital ambitions of the agency’s clients.
Michell brings more than 15 years of international and local experience in digital marketing to The White Agency, including most recently as Customer Success Director of Global Red, as well as four years as Business Director at SapientNitro.
As Group Account Director, Dena will focus on delivering strategic leadership to help drive business goals and an overarching digital vision through the latest technology innovations across the Lion portfolio.
Commenting on her appointment, The White Agency’s Managing Director Andrew Davenport said, “Dena has extensive experience across a wide range of industries, including FMCG, retail, financial services, automotive, hospitality, airlines and tourism. This diverse experience coupled with Dena’s passion and drive to deliver for clients made her a natural choice for The White Agency.”
Dena Mitchel said, “I could not be more excited about joining the team at White, working on some of the most iconic brands in Australia alongside some of the brightest minds. The culture both at White and Lion create an environment where true collaboration and real partnership thrive, leading to innovative digital ideas that solve business problems, and show a tangible return. I am thrilled at the opportunity and can’t wait to get started.”