What We Do With The Rise Of Internet Data Limits

What We Do With The Rise Of Internet Data Limits
SHARE
THIS



Are our bandwidths getting bigger than our eyes when it comes to gobbling gigabytes?

With an increasing number of Australians signing up for over 300GB per month of internet data, Roy Morgan Research looks at whether people with higher (or no) limits are actually doing more with them.

In the year to June 2014, of the 15.7 million Australians (14+) with a home internet connection 9% downloaded TV programs by computer in an average four week period, 7% downloaded feature-length movies, 9% streamed TV and 4% streamed movies.

The proportion of people doing these online activities rises sharply in line with increasing data limits—but only up to a point. Those with an unlimited data allowance are actually less likely to say they’ve downloaded or streamed movies or TV than those with 100GB or more but excluding unlimited.

In fact, downloading TV or movies is only marginally more popular among those with unlimited allowances than among those with only 50-99GB available each month.

% of people by Home Internet Data Limits who download or stream TV or movies

Source: Roy Morgan Single Source, July 2013-June 2014, sample = 20,022 Australians 14+ with a home internet connection. *Total includes respondents who don’t know or can’t say their monthly internet data limit.

 

Of course, this is just the rate of doing these activities at all in a four-week period, and does not take into account how many TV shows or movies have been downloaded or streamed in the month.

But even so, around three quarters of people on an unlimited data allowance haven’t done any of these activities. Which begs the question: why have unlimited?

The answer lies in living arrangements and household sizes. 75% of people with unlimited home internet data either live with kids at home, with parents or in a share house. So although individually these people are less likely to do high-bandwidth activities on the computer, unlimited data is the catch-all solution to covering whatever everyone else in the household might be up to.

Tim Martin, general manager of media, Roy Morgan Research, says: “Since the start of 2013, the proportion of home internet subscribers with an unlimited data allowance has grown by over 50%. The proportion with 300GB or more but not unlimited is up 75%.

“As well, the proportion of people who don’t know or can’t say their data limit has fallen from almost 1 in 2 in the first quarter of 2013 to 1 in 3 in the latest quarter to June 2014. Internet service providers need to keep a close eye on Australians’ changing internet consumption habits, and identify which types of people and households know exactly how much data they use and need.

“Some people want to pay for only as much as they need, others will go up a plan level just to be safe, and others would rather go straight for unlimited access so they never have to worry about what their kids or housemates might be doing.”

 

Latest News

GDPR “Could Be A Content Killer”, Says Expert
  • Advertising
  • Media

GDPR “Could Be A Content Killer”, Says Expert

The way the European Union’s General Protection Data Regulation (GDPR) is interpreted could have a severe impact on publishers, according to one expert. The GDPR was introduced on 25 May 2018 to help consumers protect their data and reshape the way organisations approach data privacy through a consent model. Speaking recently at a roundtable event […]

by B&T Magazine

B&T Magazine
Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia
  • Media

Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia

Ipsos chairman and CEO Didier Truchot has appointed former Nielsen executive Suresh Ramalingam as CEO of South East Asia. Ramalingam’s remit includes Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines, with immediate effect. Ramalingam joins Ipsos from Nielsen, where he worked for more than two decades in various leadership roles covering the Middle East and Africa, South East […]

adblock popup web banner concept. isolated vector
  • Opinion

How To Reach The Unreachables

The unreachables may sound like the Indian caste system but, as you'll learn here, it's some newfangled marketing term.

Opinion

by B&T Magazine

B&T Magazine
Instagram Video: We Are Living In A Vertical World
  • Co-Lab

Instagram Video: We Are Living In A Vertical World

The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram. Once a place where only static, filtered photos could be uploaded, Instagram now offers photo and video uploads, shopping features, direct messaging and several other tools serving users and businesses. However, for Instagram head of business Jim Squires […]

by B&T Magazine

B&T Magazine
Yes! It’s Virtual Reality Demystified
  • Co-Lab

Yes! It’s Virtual Reality Demystified

Virtual Reality has been a staple of science fiction for some time, Though, in terms of real-life application, the world is still coming to grips with what the tool can offer us. In recent years, tech experts, doctors, medical students and videographers have used the tool as a way of exploring worlds not normally accessed in […]

by B&T Magazine

B&T Magazine
Facebook Messenger: The New Age Of Communications
  • Co-Lab

Facebook Messenger: The New Age Of Communications

The unparalleled success of Facebook-owned Messenger can be pinned down to its ear to the ground approach with users. Consistently listening to its user base of more than one billion, Messenger’s ability to stay not only on trend but well ahead of it has allowed the app to become a global tool for communication; be that […]

Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.