“Welcome To TV, But Like Never Before”: Foxtel Unveils Dedicated 4K Live Channel

“Welcome To TV, But Like Never Before”: Foxtel Unveils Dedicated 4K Live Channel

Pay TV provider Foxtel has heralded the next wave of change in Australian television with a new, dedicated 4K live channel.

For those who are unaware, 4K is 20 times the definition of standard definition, and four times the definition of HD.

The arrival of Foxtel’s 4K channel is an Australian-first, bringing with it a live 4K experience and an unprecedented way to enjoy sport, documentaries, movies and more through the country’s only guaranteed 4K satellite signal.

Foxtel in 4K will launch in October on channel 444 and will come as part of a Foxtel Platinum HD or Foxtel Sports HD subscription for customers with an iQ4, the company’s new set top box.

Foxtel iQ4

The new Foxtel iQ4

However, subscribers will also need a compatible 4K television to access the new channel.

At launch, the channel will start previewing 4K content, including live sport, documentaries and concerts. Over the next 12 months, Foxtel will continue to expand the selection of 4K content to its subscribers.

Foxtel in 4K arrives just in time for the one-day international cricket series between Australia and South Africa in November, which will kick off Foxtel’s sports coverage in 4K.

Speaking at a media briefing yesterday, Foxtel CEO Patrick Delany refused to put a dollar figure on Foxtel’s new investments, other than to say they were “very sizeable”.

He said the pricing structure for the new 4K and iQ4 offerings will be dependent upon how loyal customers are to Foxtel.

“We will be rewarding loyalty to the company and how long you’ve been with us and what your package is, but [the pricing’s] not dramatic,” he said.

The pay TV company’s biggest rivals, Stan and Netflix, have had 4K offerings in the market for some time now, but Delany said Foxtel’s positioning is quite different.

“We can deliver to the whole of the country wherever you are, you don’t need the internet to get it, and we can guarantee delivery,” he said.

“And I don’t rule out streaming in 4K on any of the Foxtel products – it’s just a matter of prioritising and getting to it.”

Delany said the goal with the new offering is just as much about attracting new customers as it is about keeping existing ones happy.

“Foxtel is a premium product, and we want to add more value for people that want a premium product,” he said.

“You’ll see more of that announced in the coming months. There will be lots and lots of new products that will be released.”




Please login with linkedin to comment

4K 4K channel Foxtel

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]