Weekly Ad Round-Up: The Good, The Bad & The “What The Hell Were They Thinking?”

Weekly Ad Round-Up: The Good, The Bad & The “What The Hell Were They Thinking?”

This week it’s all about babies pooping in slow motion, a man dressed up as a giant penis and anti-marriage equality people spurting anti-marriage equality nonsense. Here is B&T’s best, worst and, quite frankly, WTF of advertising for the week.

The Good

Who knew watching babies poop could be so entertaining!

Set to the classic score Thus Spoke Zarathustra by Strauss, the film charts in high definition and in super slow motion (400fps), a big moment in ten young babies lives: doing their first steamer.

The Bad

There are so many reasons why this ad sucks! Firstly, the tacky inspirational music. Secondly, the overall idea that people are being persecuted for not having their message of homophobia and intolerance listened to and celebrated.

Thirdly, the way the video films these people as if they are ‘coming out’ as anti-gay. Lastly, it sounds a lot like a bunch of people saying they aren’t bigoted or homophobic, while at the same time being bigoted and homophobic.

The WTF

Nothing says ‘safe sex’ like a man dressed as a penis shooting yellow confetti all over strangers.

According to Norwegian sex education charity RFSU almost 23,000 Norwegians contract chlamydia every year. The stunt was meant to highlight the campaign’s message that a “Penis Can Surprise You”.

Pernille Berg of the Involve! advertising agency, who produced a video for the campaign, said: “People understood the humour in our message, although many, especially those over 30, thought the campaign was pointless and some went so far as to brand it banal and idiotic.”

Join us next week, for what’s turning us on and turning us off in the advertising world. If you spot an advert in need of naming and shaming, tweet us @bandt




Please login with linkedin to comment

gender marketing

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]