Wednesday TV Wrap: Footy Fans Flock To SBS’ Free World Cup Coverage

Wednesday TV Wrap: Footy Fans Flock To SBS’ Free World Cup Coverage
SHARE
THIS



Optus’s tech woes are clearly proving a boon for SBS as increased interest in the World Cup sends a throng of viewers its way.

Yesterday, SBS announced it had snared all the group stage matches after Optus’ paid app proved a total streaming disaster.

Last night’s Portugal-Morocco game pulled 549,000 and gave SBS a 12.7 per cent audience share for the night – almost double what it usually gets.

Seven won Wednesday night with 27.7 per cent share, followed by Nine with 24.1 per cent, Ten had 18.8 per cent and the ABC managed 16.7 per cent.

In the battle of the reality shows, MasterChef (810,000) just held out House Rules (806,000).

Seven’s 6pm news bulletin (1.02 million) continued its domination of Nine’s (942,000). ACA had 792,000.

MasterChef aside, Ten’s only other real standout was The Project with 511,000.

Over at the ABC, Gruen was its top performer with 758,000. Its 7pm news bulletin pulled 696,000, The Weekly With Charlie Pickering had 659,000, Julia Zemiro’s Home Delivery had 576,000, 7.30 boasted 554,000, Corey White’s Road Map to Paradise pulled 289,000 and Think Tank had a thoughtful 242,000.

The soccer aside, SBS’s other standout was its Definitive Guide to Sea Monsters which pulled a spooky 174,000,

Please login with linkedin to comment

OzTam SBS World Cup

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]