Wednesday TV Wrap: The Bachelorette Soars On Debut (But Can’t Knock-Off The Block)

Wednesday TV Wrap: The Bachelorette Soars On Debut (But Can’t Knock-Off The Block)
SHARE
THIS



Network Ten appear to have a winner on its hands after The Bachelorette debuted to a very healthy 951,000 last night.

The network’s decision to use Sophie Monk over an unknown singleton appears to have been a stroke of marketing genius.

Ten also had one of its best nights for a long time, however, still had to take an agonising third spot overall.

Nine won the night with 27.4 per cent, Seven was second with 25 per cent, Ten had 23.4 per cent, the ABC had 16.7 per cent and SBS had 7.4 per cent.

To its credit, Nine’s The Block managed to stave off The Bachelorette, topping the night with 1.03 million.

Interestingly, the ABC’s Gruen managed 773,000, but was down some 130,000 from its debut last week.

Seven’s 6pm news (950,000) beat rival Nine (910,000). Also for Seven, Border Security managed 619,000, The Chase had 555,000 and The Force had 462,000.

A Current Affair (786,000), Doctor Doctor (645,000), Hot Seat (475,000 / 277,000), Embarrassing Bodies Revisits (212,000) comprised Nine’s night.

Gruen led the ABC’s night of comedy, followed by the 7pm news (738,000), 7:30 (578,000), Hard Quiz (576,000), Get Krack!n (378,000), Grand Designs (220,000), The Edge of the Bush (183,000) and Adam Hills: The Last Leg (157,000).

Best for SBS was Extreme Railway Journeys with 268,000.

Please login with linkedin to comment

OzTam the bachelorette

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]