We Are Visual Learners And Our Communications Should Reflect This

We Are Visual Learners And Our Communications Should Reflect This
SHARE
THIS



We read things visually first, says Kris Flegg expert of presentation software company, Prezi. Why then do so many companies present a bunch of writing to you when trying to communicate with you?

Apple’s iPad revolutionised the way we communicate and access content. It was by no means the first tablet computer product on the market, but it was the first one that made society in general stop, look and purchase. Part of the reason for this was its intense beauty. It looked good. Thankfully, it was also functional, which meant once people bought it, they had trouble putting it down.

As thousands of iPad apps flooded the App store, one in particular caught my attention, Paper by 53. It was created by a small bunch of ex-Microsoft employees running their company out of an apartment in NYC. This app allowed people of all ages to create wonderful, visual, work no matter what their skill level was. Unsurprisingly, it became immensely popular and won an Apple Design Award. But it was what one of the co-founders, Georg Petschn, said in an interview that really got me thinking.

“Because of SAT scores, GPAs, reading and writing — people think they know how to read and write well. I don’t know a lot of people who write well. I know a lot of people who can put together a great chicken sketch to communicate their idea efficiently. An emoticon people know how to use. A smiley face people know how to draw. Describing in words your emotional state? Complicated. But people think they know how to do it because they got good grades. We communicate visually first. We are visual learners… We should be fluent communicating in images. Our challenge is to make sure everyone can – it will transform the quality of ideas.”

One of the first things you learn how to do when you are a kid is to draw, and as Petschn explains, you communicate visually first, long before you learn how to string a proper sentence together. So why do we think that when we are doing business, the best way of communicating our ideas is through a presentation that is filled with words, numbers and lines? It’s not surprising that audiences find it hard to concentrate and take information in.

The most important part of what Petschn says is at the end, “… it will transform the quality of ideas.” In a world where startups and small businesses represent a large portion of the economy, it is extremely important that they communicate their ideas properly — a presentation could literally make or break their business and the staff involved with the company.

Next time you have an important presentation to do, think closely about how you’re communicating your idea. Do you really need blocks of text, a heap of graphs and all those dot points? If your child came to you with that, would you understand without having to have it explained multiple times? You are naturally wired to communicate visually, and there are tools around, like Prezi, that can help convert your business plans into something visual and easy to follow along. The chances are your presentation will be a lot more interesting and easy to digest. It will likely be easier to create as well.

 

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]