We Are Social’s Valentine’s Day Zombie Story On Snapchat

We Are Social’s Valentine’s Day Zombie Story On Snapchat
SHARE
THIS



The marketing campaign for horror-comedy Pride and Prejudice and Zombies has recruited New Zealand YouTube star Jamie Curry in a series of Snapchat videos showing the 19-year-old vlogger morphing into a zombie in preparation for a date with her very own Mr Darcy.

Curry’s transformation was watched by more than 65,000 of Jamie’s Snapchat followers in less than 24 hours. The Snaps were then packaged as a video and shared on Jamie’s Facebook channel, which has more than 10 million fans and has had more than 500,000 views in the two hours since posting.

Developed and executed in Sydney by socially-led creative agency, We Are Social, Jamie’s Snapchat activation was in conjunction with Roadshow Films for Pride and Prejudice and Zombies, releasing in Australia on February 25.

We Are Social managing director, Suzie Shaw, said: “Social insights and behavioural analysis of the target audience indicated three things: that Snapchat is the fastest-growing and preferred platform for teenage girls in Australia; Jamie Curry is the most respected and followed influencer; and – most interestingly – that the term ‘finding your Mr. Darcy’ is used in common vernacular when talking about finding the perfect partner.

“Jamie Curry’s following extends well beyond her native New Zealand and it was great to welcome her to Sydney for her first experience as a fully-fledged zombie.”
In Pride and Prejudice and Zombies, Jane Austen’s novel takes a zombie turn when 19th century England is overrun with the undead. Heroine Elizabeth Bennet (Lily James) is a dab hand at martial arts and weaponry, joining Mr Darcy (Sam Riley) on a blood-soaked battlefield to rid the country of the zombie menace.

Jamie’s social presence tops one million on her Jamie’s World YouTube channel, half a million on Instagram and 370,000 on Twitter.

Please login with linkedin to comment

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]