VMO Tries Its Hand At Custom Publishing For Fernwood

VMO Tries Its Hand At Custom Publishing For Fernwood
SHARE
THIS



VMO has unveiled its first edition of the new-look Fernwood magazine. Sporting a fluoro-pink masthead and ‘THE’ poster girl for body positivity ‘Amy Schumer’ on its cover, the 84-page glossy magazine has relaunched in style.

With content expanding beyond health and fitness to include dedicated sections for travel, beauty, fashion, tech and motoring, Fernwood magazine has evolved to become a true women’s lifestyle publication.

CEO Val Morgan Group Dan Hill says; “VMO is proud to deliver a magazine that’s dedicated to supporting and motivating today’s active women. We look forward to releasing subsequent issues and bringing this content to life via a premium, in-club digital network.”

Distributed throughout 69 health clubs nation-wide, the magazine has already proven popular with Fernwood members, flying off the shelves and attracting an influx of positive feedback.

Fernwood PR image.JPG

Fernwood Head of Marketing, Lisa O’Brien comments; “Fernwood magazine has been a much-loved part of our member experience for many years now. The recent refresh by VMO has really taken this product to the next level – it’s a sophisticated, high-calibre publication full of engaging health, wellness and lifestyle content that speaks to Australian women.”

The Fernwood partnership sees VMO reaching an additional audience of 70,000 highly active women who visit their health club an average of three times per week. With 80% of Fernwood members aged 20-50, the network offers advertisers a unique opportunity to connect with a traditionally hard-to-reach audience.

The Sep/Oct edition of Fernwood Magazine is currently in production, scheduled to release on the 19th September.

Please login with linkedin to comment

Dan Hill Fernwood vmo

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]