What If Vizeum Had Wotif As A Client? They’re About To Find Out…

What If Vizeum Had Wotif As A Client? They’re About To Find Out…
SHARE
THIS



Vizeum in Sydney has been appointed to support the Wotif and lastminute.com.au brands in Australia and New Zealand, as a result of a competitive pitch.

Vizeum’s remit includes working in collaboration with the Wotif Group’s brand marketing team to deliver media strategy, planning and online and offline media buying for the popular travel booking sites.

In being appointed, Vizeum was praised by Wotif Group for its strategic approach, results-focus and experience working with challenger companies. Vizeum’s innovative, digital-first approach and hands-on client service approach were also acknowledged as crucial to the decision.

Amanda Behre, director brand and marketing for Wotif Group commented: “Wotif Group’s brand marketing team is looking forward to working closely with the Vizeum Sydney team to explore opportunities to help us build on the heritage of, and evolve and promote, our iconic Wotif.com and lastminute.com.au online travel brands.”

Speaking of the appointment, Nick Behr, managing director of Vizeum Sydney, “We are excited to have the opportunity to help reinvigorate both brands.  We look forward to using great ideas and innovation to ‘cut through’ in one of the most competitive categories, and to working with such an energised Wotif Group team.

“This is a significant win for us and we are really looking forward to working with the team at Wotif and lastminute.com.au to drive their business.”

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]