Vizeum Sydney MD Nick Behr said the company is thrilled to have been appointed to manage iNova’s media business in Australia.
“iNova distributes some of Australia’s best known and most trusted pharmaceutical brands,” he said. “We are excited to be partnering with them to deliver clever innovation and strategic solutions to drive their business forward in an increasingly competitive category.”
iNova Pharmaceuticals MD Mark Glover added that it’s exciting to be working with a company of Vizeum’s quality, experience and depth to help support the market leading brands that the company provides Australian patients and consumers.
iNova Pharmaceuticals has a broad range of prescription medicines, consumer healthcare products (Duro-Tuss, Difflam, Nyal, Invisible Zinc, Hiprex and DermaVeen); eye health (Bausch & Lomb) and aesthetic skin products (Thermage, Fraxel, Clear & Brilliant and Obagi).