Blue 449 Snares Pernod Ricard Media Account From Vizeum

Blue 449 Snares Pernod Ricard Media Account From Vizeum

Blue 449 has announced it has been appointed to handle Pernod Ricard Australia’s media planning and buying activities following a four-way competitive pitch against Atomic 212°, Maxus and incumbent Vizeum.

Pernod Ricard Australia is a major player in the wine, spirits and champagne market, representing a distinguished portfolio of premium brands including Jacob’s Creek, Stoneleigh, Absolut, Chivas Regal, Jameson and Mumm.

Billings for the media account are undisclosed.

Anne Martin, marketing director at Pernod Ricard Australia, said: “We had the opportunity to see some strong thinking from a number of leading media agencies, but were most excited by Blue 449.

“They have demonstrated a data inspired understanding of our business, creative strategic thinking and implementation rigour, married to a transparent way of working.”

Matthew Turl, head of client management at Blue 449, said: “We are delighted to be partnering with Pernod Ricard Australia’s exciting repertoire of brands. With Blue 449’s open source approach to their business, we have been able to blend the use of data with creativity and have been identified as offering the most progressive solution in a fiercely competitive category.”




Please login with linkedin to comment

design work flight club Pernod Ricard Australia tips

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]