Vizeum has been awarded the communications strategy, media planning and buying for iconic skincare brand, Ella Baché.
Vizeum will work with Ella Baché to promote their range of products and services. Working with a select number of media partners, they will take a holistic approach to communications planning not just from a brand perspective, but also at a franchisee level to ensure the activity is driving ROI for Ella Baché’s network of salons.
Pippa Hallas, CEO at Ella Baché Australia said, “We are pleased to appoint Vizeum and have been impressed with the experienced and strategic people we have encountered throughout the process. We feel that the Vizeum team will truly make an impact on our business.”
Nick Behr, managing director at Vizeum said, “Ella Baché is an iconic brand, with a passionate team driving its success. We’re very excited to be partnering with a brand that delivers market leading innovation to the skin care category, and shares our vision in delivering future growth.”
Ella Baché has an award-winning range of salon and at home products, along with a dedicated beauty therapy college which is almost 40 years old.