Dentsu Aegis Network’s Vizeum Australia has been appointed as MYOB’s media agency of choice following a competitive pitch.
MYOB is a cloud accounting business in Australia and New Zealand, and helps businesses of all kinds and sizes by delivering business software solutions that simplify accounting, payroll, client management, websites, and more.
The win sees Vizeum take responsibility for MYOB’s full-service media strategy, planning and buying, effective immediately. B&T understands Starcom was the incumbent agency on the account, having won it it 2016 from PHD.
Ben Lemon, head of brand at MYOB, said: “We’re delighted to have Vizeum on board. We felt their passion and enthusiasm for our business throughout the entire pitch process, and they have continually impressed us with their bigger-picture, strategic approach.
“We look forward to a long-lasting partnership with Stephen and the team, as we challenge each other to achieve our shared ambitions.”
Stephen Deane, managing director at Vizeum Australia, said: “It’s a real privilege to be partnering with MYOB. Ben and the team approached this honestly and transparently, which are very much the foundations of all great partnerships.
“Our aligned focus on helping businesses succeed was natural from the start. We are truly excited about our future together.
“Our approach was very much informed by the wider Dentsu Aegis Network. I’m excited to leverage the specialist knowledge from across our group to push boundaries and deliver the very best business outcomes for MYOB.”