Virtual Reality Set To Shake Up Property Marketing And Advertising

Virtual Reality Set To Shake Up Property Marketing And Advertising
SHARE
THIS



Imagine looking through an apartment, seeing where your furniture could be placed and experiencing the view all before the apartment becomes bricks and mortar.  According to the managing director of Melbourne creative communications agency Undertow media, Sarah La Roche, this could become a reality for the property market in Australia.

“Virtual reality creates something. It creates a reality for something that doesn’t exist yet, and therefore it can bring a property to life for people so they feel comfortable in their purchasing decision,” La Roche told B&T.

“It’s not about using tech-for-tech’s sake, but actually going okay there’s a real world gap here that this technology can solve and actually utilising that technology for a very practical purpose. Using virtual reality for something that’s really straight forward and simple, and to be honest an area where there’s such possibility to bring it to life.”

Undertow Media Managing Director Sarah La Roche

Undertow Media Managing Director Sarah La Roche

“This industry spends millions on above the line marketing, virtual reality can be more cost effective and drive more tangible leads than traditional marketing efforts.

“People actually are pretty savvy, they want a little bit more information to understand whether or not they’re interested, so giving them just that little bit more it will result in better amount of leads coming in. Therefore you can spend less money spent on traditional advertising.”

So how would this virtual reality work? According to La Roche it could potentially take several forms; a phone app which the buyer scans over a print ad turning it into a 3D image of the project, Google cardboard sent to an interested buyer or a headset given to a client at a showroom.

“We think virtual reality is an evolution whereby you can market to people who aren’t there in-person, in turn widening your reach, expanding the engagement but shortening the amount of time that it takes people to go ‘yep, that’s awesome’.

“Australians are some of the most tech savvy consumers in the world,” said La Roche. “So I see very little barriers to Australians using this technology as a part of an integrated marketing program. It will just take that one big developer to take the plunge.”

What do you think about virtual reality for property marketing? Tweet us @bandt

Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]