Virginia Hyland, CEO of HM Communication Group, has been announced as finalist in the NSW Telstra Business Women Awards.
Hyland is the first female within the media agency industry to be named as a finalist in the prestigious awards.
Growing from one to 24 staff, Hyland’s HM Communication Group is now the largest female owned media agency in Australia.
Hyland said: “I am thrilled to be named a finalist among the incredible talent within the NSW Telstra Business Women’s Awards. This is a fantastic industry and it has never been more exciting than it is now. I hope that the awards will give awareness to the opportunities within media. I would like to see more women from our industry entering this award. We offer an incredibly valuable service to our business partners. They rely on us to make the right decisions for tens and hundreds of millions of dollars.”
“What I am most proud of is cultivating a team of highly talented individuals and the great loyalty that I have achieved from my clients. With the support of my clients we moved from offering pure media planning services and developed in-house creative design and social content arms to the business. We had learned through our media analysis the type of creative that delivered the best results and how to engage an audience on the social platforms.”