Virgin Australia Voyeur Launches Inaugural Bilingual Guide For Golden Week

Virgin Australia Voyeur Launches Inaugural Bilingual Guide For Golden Week
SHARE
THIS



Virgin Australia Voyeur magazine has announced the launch of its inaugural 16-page bilingual shopping guide, translated into simplified Chinese, in its October issue.

Available from this week, the launch coincides with Virgin Australia’s new daily direct flights from Melbourne to Hong Kong and Golden Week, providing Virgin Australia passengers with access to insider information on Australia’s best and most luxurious shopping experiences.

Jackie Frank, general manager of Virgin Australia Voyeur, said the launch cements the magazine’s commitment to catering directly to its growing Chinese audience, and does so by showcasing Australia’s greatest shopping experiences.

“More than half a billion Chinese tourists are expected to travel during Golden Week, which celebrates National Day in China,” she said.

“It is no secret that the Chinese tourist is an integral category within the Australian luxury market, and I’m proud of what the team have achieved to deliver more value for our partner, Virgin Australia, and our advertising clients.”

Virgin Australia group executive of public affairs Danielle Keighery said: “Since launching our direct flights between Melbourne and Hong Kong in July, we have been able to tap into the valuable inbound market that is the Greater China region.

“I am pleased we are able to offer this curated and high-end shopping guide for visitors who are travelling to Australia from these areas.”

Virgin Australia Voyeur editor Kirsten Rowlingson said: “The launch this week is another example of our ongoing ambition to create more targeted content to engage directly with our captive audience.

“It follows Voyeur’s hugely successful luxury issue in April, which was dedicated to luxurious destinations, fashion, automotive and tech.”

Virgin Australia Voyeur sales director Krista Walton said: “The Voyeur readership is a very lucrative audience that consists of a unique mix of the business frequent flyer and the luxury traveller.

“The Chinese market is integral to our luxury traveller audience, and the bilingual guide is a great example of how the team at Voyeur are innovating in line with our audience delivery to provide more return on investment for our advertising partners.”

Virgin Australia Voyeur is distributed in the seat-back pockets of all Virgin international and domestic flights.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]