Virgin And Guvera Team Up With Reggie Watts To Combat Aussies Being ‘Datafraid’

Virgin And Guvera Team Up With Reggie Watts To Combat Aussies Being ‘Datafraid’
SHARE
THIS



We are a nation that is hungry for data, with nearly half of Australia (45 per cent) agreeing they simply could not go about their daily life without data on their smartphone. However, with greater data usage comes greater anxiety about going over the data limit – Australia is becoming ‘Datafraid’.

Datafraid (definition): A state of anxiety about how much data you’re using on your mobile phone.

The Virgin Mobile research was conducted to support the launch of Virgin Mobile’s new partnership and the new product offer ONE B1G GIG – a bonus gigabyte of data for all existing and new Postpaid1 customers every month they listen to Guvera until 30 April 2016, so that Virgin Mobile customers no longer need to be ‘Datafraid’ when listening to music on the go.

Nine in ten Aussie smartphone users agree that music makes life more enjoyable and 71 per cent agree that music is a significant part of their life. So why are only 29 per cent of Aussie smart phone users using a music streaming service on their mobile phone?

It could be because a significant proportion of Aussies are worrying constantly about going over their data limit – 44 per cent when they feel they are getting close to their limit and 36 per cent because they don’t know how much data their phone is using.

So what is driving this fear? While there are tools in place to check data regularly for Aussie smartphone users, when asked how far a gigabyte of data would go for music streaming, only 1 per cent of Aussies could correctly estimate how much music this would get them.

Virgin Mobile wants to let all music lovers across the country know that one gigabyte of data for music streaming through Guvera equals about 407 songs or up to 21 hours of music (as tested by Virgin Mobile). However, the majority (86 per cent) underestimated how much music this would get them. On average, Aussies estimated that one gigabyte of data would only get them 290 songs or eight and a half hours of music – much less than the reality!

No wonder we’re becoming ‘Datafraid’ with the lack of understanding of how much data our smartphones are using.

To curb Aussies’ fear of going over their data limit and to celebrate the new partnership with Guvera, Virgin Mobile’s ONE B1G GIG offer means there is no need to be ‘Datafraid’ about streaming music on the go.

David Scribner, chief executive at Virgin Mobile Australia, commented: “As well as this new partnership cementing another way we are making mobile better, this offer is also a reflection of us listening to our customers and solving an issue that scares off most music streamers – data drain. A lot of people are scared of streaming music through their smartphone because of how much data they believe it eats up.

“With this monthly bonus gigabyte of data, Aussies can stream their favourite tracks to their hearts content without worry about any nasty surprises on their bill at the end of the month. Our customers believe that music makes the world a better place, and we want to help them access it whenever and wherever they are.”

Virgin Mobile has partnered with Guvera because of an alignment in values and a mission to put people first. Guvera treats its listeners, paying or not, to unlimited music and the ability to download unlimited tracks to their mobile phones and listen offline.

Darren Herft, CEO, Guvera commented: “We’re really proud and excited to be partnering with Virgin Mobile. It’s evident data is top of mind all the time for Australians so through this offer we hope more Aussies can enjoy using our service and get access to more music.”

To celebrate the launch of the ONE B1G GIG, Virgin Mobile has partnered with international musician and comedian Reggie Watts to show Australians how much 1GB of data will actually get them. Watts will be coming to Australia to release a music track that lasts for a whopping 21 hours and name checks over 600 of Australia’s weirdest and wonderful town names. That’s right, he’s rapping, beatboxing and singing his way around Australia for 21 hours so Australians can truly see just how much 1GB of data is worth on Guvera.

The track will be available from Tuesday 20 October 2015 on makingmobilebetter.com.au. To get a taste of Reggie in action, watch his teaser video here:

Please login with linkedin to comment

Latest News

Apple Revists Muhammad Ali’s ‘I Am the Greatest’ Speech In New Ad For The X
  • Campaigns

Apple Revists Muhammad Ali’s ‘I Am the Greatest’ Speech In New Ad For The X

Apple has gone for a simple but highly effective campaign to promote the selfie taking ability of its new iPhone X, employing boxing great Muhammad Ali’s famous 1963 “I Am The Greatest” speech. The ad shows simple selfie photos taken by the phone as Ali’s hubris plays over the top. Ironically, the ad plays on the narcissism of […]

by B&T Magazine

B&T Magazine
Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group
  • Marketing

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group

Marketing events group Comexposium has absorbed its New Zealand joint venture partner MTS to deliver an expanded event solutions business across the Trans-Tasman. The deal will see Ryf Quail (pictured above) return to Sydney to lead Comexposium Australian and Kiwi team, while his current MTS team remains in place as Comexposium employees. While the business […]

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding
  • Marketing

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US. Peter Hunter (pictured above), Eyeota’s general manager for […]

Poem Wins Four New Clients
  • Marketing

Poem Wins Four New Clients

Sydney-based PR and social agency Poem has announced it has won four new clients following another strong year of growth. The four clients are Property NSW (The Rocks and Darling Harbour), Fantastic Furniture, Ovolo Hotels and Purpose (a conference on purpose-driven business). Poem co-founder Matt Holmes said: “We’ve hit a nerve with clients who are […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]