Eight Viral Videos Revealed As “Social Experiment” From Aussie Production Company

Eight Viral Videos Revealed As “Social Experiment” From Aussie Production Company

While something going ‘viral’ – for the right reasons – has marketers salivating, it’s not easily achieved.

B&T Magazine
Posted by B&T Magazine

However, production company The Woolshed Co. recently revealed the results of a two year long experiment that saw eight different pieces of content go ‘viral’ – dominating media headlines and garnering millions of views. All videos turned out to be fake. It was all a ruse.

Dave Christison, managing director said it was a social experiment to explore ‘new media’.

“We set out to better understand exactly how to create short-form, highly shareable, snackable’ content, that is capable of reaching worldwide mass audiences, without the luxury of pricey media buys, ad campaigns, publicity strategies or distribution deals,” he said.

“We learned what worked, what didn’t, and what are absolute ‘must haves’ for any viral marketing campaign. Whether the story went for twenty seconds or two minutes, we aimed to take audiences on a ride that may shock them, make them laugh, make them cringe, but most importantly entertained them, no matter how brief, and no matter how questionable,” Christison added.

Check out all the videos below and their results – you may have seem some of them before.

Man Fights off great white shark

Release Date: June, 2014

Online Views: 40.6 million+

YouTube Channel: Terry Tufferson

Crazy guy and tornado

Release Date: August, 2014

Online Views: 15.2 million+

YouTube Channel: Terry Tufferson

Selfie Stick fight

Release Date: July, 2015

Online Views: 21.4 million+

YouTube Channel: Terry Tufferson 

Stormtrooper falling down stairs

Release Date: August, 2015

Online Views: 6.8 million+

YouTube Channel: Terry Tufferson

GoPro falls into dance pit

Release Date: September, 2015

Online Views: 3.8 million+

YouTube Channel: Terry Tufferson

Lightning Misses girl

Release Date: February, 2016

Online Views: 58.9 million+

YouTube Channel: Frank DeMayo

Snowboarder chased by bear

Release Date: April, 2016

Online Views: 34.4 million+

YouTube Channel: Kelly Murphy

A lion’s revenge

Release Date: June, 2016

Online Views: 11.6 million+

YouTube Channel: Terry Tufferson