In the wake of Alice Manners’ departure, the Interactive Advertising Bureau (IAB) has appointed Vijay Solanki as the new Aussie head of the digital industry body. Solanki was most recently the chief digital officer at Southern Cross Austereo but left the post once his core job was finished.
“Having spent much of his career in digital marketing roles, Vijay brings a new set of skills and perspectives to the IAB,” said Ed Harrison, chair of the IAB Australia.
“He will be tasked with bringing together an increasingly broad range of stakeholders including advertisers, agencies, media and technology business and charting a new course of growth and increased purpose for IAB as the ‘go to’ partner for all things digital.”
Of his new role, Solanki said: “My strong roots in marketing strategy and my belief that technology is the armoury of the modern marketer allow me to bring empathy to the role and I intend to use this as I meet senior marketers, agency leads and publishers. Their input will help me shape our strategy to extend IAB’s role as the trusted partner for any organisation navigating the digital world.”
The IAB had been on the hunt for a new CEO these past three months since Manners announced her resignation to take up a new role in Perth. She finished with the IAB at the end of May this year.