Videology – a software provider for converged TV and video advertising – has announced it has expanded its commercial leadership in Australia with two new hires.
Sky Reidy has been named managing director, while Sam Moles joins Videology as its commercial director for Australia and New Zealand.
Reidy has over 15 years’ experience across media agency, publisher and technology environments spanning Australia, New Zealand, Malaysia, the UK, and the US.
In her new role, she will be responsible for leading the adoption of Videology’s products across its diversifying client base spanning the TV and video ecosystems.
Reidy previously led business strategy and operations for Adslot. Prior to that, she was global product manager for Facilitate Digital, a marketing technology company acquired by Adslot in 2013.
A founding member of Mindshare Australia’s digital team, she has also held ad operations and marketing roles at Yahoo!7 in Australia and Channel 4 in the UK.
Moles is a digital media sales veteran who joins Videology from Adaptly, where he worked as a sales director. He has also held senior sales leadership roles at Exponential Interactive, The Walt Disney Company and Adconion Media Group.
In his new role, Moles will work closely with Reidy and Videology’s extended Asia-Pacific (APAC) management team to identify and drive growth opportunities for the company’s Australian business.
Ken Pao, managing director of Videology for the APAC region, said: “We are so fortunate to have both Sky and Sam join our team when our potential for growth across Australia and New Zealand has never been stronger.
“Individually and collectively, they have the experience to lead our team to the next level of success, and beyond.
“Both Sky and Sam possess a deep knowledge of technology, understanding for the complementary nature of traditional and digital media, strong client relationships, and the ability to get it done – the perfect attributes needed to carry out Videology’s vision in Australia, a market of great strategic importance to the APAC region.”
Videology has been in the Australia market since 2013, and claims to account for approximately half of all programmatic video transactions Down Under.