Challenger agency VCCP has hired Beth Duddy (pictured, right) as customer experience director to launch its customer experience practice, VCCP Cx.
VCCP Cx focuses on helping clients unlock business growth by identifying the pain points, moments of truth and the opportunities within a category or brand experience to change, improve and innovate.
VCCP executive planning director Kim Feitelberg (pictured, left) commented: “Brands today are increasingly built through experience.
“So as a challenger agency, we’re always looking for clever ways to help our clients create more differentiated and competitive experiences for their customers.
“Launching VCCP Cx was a natural progression and allows to drive product and service initiatives beyond just communications”.
Previously the UX Lead at VCCP, Duddy has worked with many of VCCP’s biggest clients, such as O2, easyjet, Canon, Dominos and Shell, to map and understand their customer behaviours and design product and service enhancements to capitalise on the insights generated.
Most recently, Duddy was integral to Cx insights behind VCCP’s multi award-winning “Oops” campaign for O2.
For Duddy, the opportunity to join VCCP in Sydney and lead the growth of Cx is exciting.
“I’m very excited to bring the VCCP Cx offering to the Australian market, utilising the proven methodology and tools we’ve developed within our UK team,” said Duddy.
“In the age of the customer, it’s essential that we help our clients truly step into their consumers’ shoes and create products, services and communications that not only match their needs, but pre-empt them”.