Val Morgan Cinema Network has bagged the ‘Cinema Advertising – Innovator of the Year’ award at the SAWA (Screen Advertising World Association) Biennial Convention.
Awarded every two years the award recognizes Val Morgan as cinema’s most innovative screen advertising provider globally and its contribution to the cinema advertising industry.
SAWA president, Florian Weischer acknowledged Val Morgan Cinema Network for a range of outstanding achievements in media innovation including the development of a first class measurement system, CineTAM and research that has proven the power of cinema in delivering 6 x the engagement of TV and more recently 40% increase in brand consideration.
Daniel Hill, Val Morgan Cinema Network managing director said: “We are extremely proud to be receiving this award, innovation is at the heart of Val Morgan and we are always seeking new ways and ideas to improve the cinema experience for advertisers.”
2015 will continue to see Val Morgan innovate with the launch of new advertiser interaction models using mobile technology and additional research.
SAWA is the worldwide trade association for the cinema advertising industry. With over 75 members who operate in 35 different countries, membership is comprised of the main screen advertising businesses in each key market across the globe.