TV production company Radical Orange has launched a brand integration of energy drink V Energy’s electronic dance initiative ‘V-MoVement’ into its original series Verses.
Verses is not your typical video game show. The show focuses on the electronic dance community and leverages Radical Orange’s partnership with electronic dance music blog Stoney Roads.
The concept is simple, the Stoney Roads presenters (and music industry insiders) sit down with a famous DJ for a short fun filled video game session full of gags and funny anecdotes.
Verses features prominent artists such as DJ Tigerlily, What So Not, Basenji, Just A Gent, Cosmo’s Midnight, SAFIA, LDRU and Brodinksi. The series is currently airing on YouTube, Facebook and MTV Dance.
A second brand integration into the original series ‘En Route’ will launch late July.