URBAN Bolsters Strategic Leadership With New Appointment

URBAN Bolsters Strategic Leadership With New Appointment

Independent experience agency, URBAN has appointed a new strategy director, Simone Ellis.

Katy Denis
Posted by Katy Denis

Ellis is an integrated brand strategist with extensive global advertising, experiential and digital expertise.

With over 15 years in the industry, Ellis has worked as a consultant on client and agency sides with a number of the world’s leading brands, including Saatchi & Saatchi, Woolmark and I LOVE NY. She played a central role in the R&D and global marketing of Lovemarks, a celebrated brand manifesto that Advertising Age named as “one of the top 10 Ideas of the Decade”.

Here in Australia, Ellis has held senior roles at Droga5, Publicis Mojo, and Momentum.

URBAN co-founder & CEO, Gavin McDonough, said: “Simone is a formidable talent and individual. She brings deep experience and appreciation for the power of experience-led business and marketing.”

Ellis said: “URBAN is a dynamic company at the forefront of experience, one of marketing’s most exciting new frontiers. The team is committed to innovation and to leveraging immersive technologies that enhance the impact of experience on human behaviour. I’m excited to help shape the future here.”

URBAN co-founder, Ryan McDonough added: “Even in the short time Ellis has been with us, she’s already helped us accelerate toward some of our bigger business objectives. We look forward to sharing news of these successes in coming weeks.”

From left to right in the photo we have: Gavin McDonough, Simone Ellis, Ryan McDonough