Going head to head with Swinburne University, UQ Business School Bachelor of Business Management students got a taste of real life agency world as they pitched a ‘live’ advertising brief for Cricket Australia’s Women’s Big Bash League.
The brief was supplied by internationally renowned advertising agency M&C Saatchi. Students travelled to the agency’s head office in Melbourne to pitch their campaigns to Cricket Australia’s national executive team and the Managing Director from M&C Saatchi.
The UQ Business School team secured the winning pitch and each student in the team was offered a prestigious internship at M&C Saatchi in Melbourne.
Jodie Rees, a member of the winning team, said that delivering a pitch to M&C Saatchi and Cricket Australia was an incredible experience.
“I am extremely lucky to have had such an amazing team to work with and I look forward to undertaking an internship with M&C Saatchi in the near future,” she said
Marketing lecturer Dr Nicole Hartley said the opportunity for students to work on a live brief for such a prestigious client, and the internship opportunities that were offered as a result, was extremely valuable.
“Never before have our students had the chance to work with such renowned industry partners, and in such a competitive environment. I couldn’t be more proud of the teams within the course this year,” she said.
“UQ Business School is honoured to partner with Swinburne to offer our students this significant opportunity.”