UQ Business School Students Win Pitch For M&C Saatchi

UQ Business School Students Win Pitch For M&C Saatchi
SHARE
THIS



Going head to head with Swinburne University, UQ Business School Bachelor of Business Management students got a taste of real life agency world as they pitched a ‘live’ advertising brief for Cricket Australia’s Women’s Big Bash League.

The brief was supplied by internationally renowned advertising agency M&C Saatchi. Students travelled to the agency’s head office in Melbourne to pitch their campaigns to Cricket Australia’s national executive team and the Managing Director from M&C Saatchi.

The UQ Business School team secured the winning pitch and each student in the team was offered a prestigious internship at M&C Saatchi in Melbourne.

Jodie Rees, a member of the winning team, said that delivering a pitch to M&C Saatchi and Cricket Australia was an incredible experience.

“I am extremely lucky to have had such an amazing team to work with and I look forward to undertaking an internship with M&C Saatchi in the near future,” she said

Marketing lecturer Dr Nicole Hartley said the opportunity for students to work on a live brief for such a prestigious client, and the internship opportunities that were offered as a result, was extremely valuable.

“Never before have our students had the chance to work with such renowned industry partners, and in such a competitive environment. I couldn’t be more proud of the teams within the course this year,” she said.

“UQ Business School is honoured to partner with Swinburne to offer our students this significant opportunity.”

Please login with linkedin to comment

Qantas UQ Business School

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]