Media agency Bohemia Group has been appointed by online gambling company Unibet Australia as its media agency effective immediately
Bohemia will take the lead on media strategy, media planning and media buying for Unibet. The business was won in a picth that commenced early August for the media account.
Brett Dawson, managing partner, Bohemia (pictured above) said: “This is a fantastic opportunity to partner with Unibet in such a highly competitive category. We are a challenger agency and at our best with challenger brands. We can’t wait to get started.”
Mikael Sundelin, head of marketing and operations, Unibet said: “We are excited to get started with Bohemia and they will be instrumental in our plans going forward.”
The appointment follows Bohemia being appointed by Twitter, Pandora, Youi, Caltex and news.com.au this year.