Undertow Media Announces Two New Appointments

Undertow Media Announces Two New Appointments
SHARE
THIS



Undertow Media, a member of Bastion Group, has announced the appointment of agency veteran David Sawicki as board member and influencer engagement specialist Katya Farrin Brocks as general manager, NSW.

Sawicki joins Undertow Media as a non-executive board member, guiding the fast growing firm as it evolves, locally and internationally. Well known in agency circles both locally and abroad, Sawicki founded Ogilvy Impact in 1996, assisting in the growth of the international firm as executive chairman, then going on to build STW Group as business director.

Undertow Media Board member David Sawicki

L-R Undertow Media Sarah La Roche and Katya Farrin Brocks

Influencer engagement and brand community expert Katya Farrin Brocks joins Undertow Media as general manager, based in Sydney, to further expand on the agency’s expansion into NSW. Farrin Brocks’ was formerly director of marketing communication and creative at Nickelodeon ANZ, and previously in the UK was marketing manager at both Red Bull and Diesel.

Sawicki and Farrin Brocks’ appointments are the latest in a series, demonstrating Undertow Media’s strategy of attracting the best in the business to build a culture that promotes and values innovation and commercial outcomes.

Undertow Media managing director Sarah La Roche said the additions confirm the value the business places on quality talent. “Attracting top tier talent allows us to continue to deliver cutting edge campaigns for our clients, whilst further bolstering our presence in the NSW market.”

As one of Australia’s most respected communications firms, Undertow Media, now 12-years old, in Q1 2015 announced significant client wins spanning the property, health, consumer, utilities, community and automotive industries and in Q2, reported a 120 per cent increase FY15 profit (v FY14). With Undertow Media in its portfolio, alongside sponsorship and activation firm Bastion EBA, Government relations agency Bastion S+GO and reputation and issues management firm, Bastion RM; Bastion Group delivered a 143 per cent growth in FY15.

CEO of Bastion Group, Fergus Watts said: “Bastion Group is about securing the very best talent from around the country for our companies. As a growing, young group of businesses, to have someone of David and Katya’s calibre and experience holds us in great stead to achieve our growth strategy and our ability to continually deliver world-class results for our clients.

“Recruiting the best people who are passionate about what they do is the key to growth. Both David and Katya have substantial knowledge around building world-class brands and agencies. Their guidance and influence will support Bastion’s strategy of expanding and adding value in new markets on a Global scale, under the experienced eye of those who have done it before.”

Undertow Media is likely to make further announcements regarding its people and clients in the coming weeks.

Please login with linkedin to comment

Latest News

Aussie Netflix Watchers Vote The Brand Number One For Consumer Advocacy
  • Marketing

Aussie Netflix Watchers Vote The Brand Number One For Consumer Advocacy

Aussie Netflix customers are the strongest advocates for the brand reveals the latest findings of the the YouGov 2017 Brand Advocacy Rankings. The rankings are calculated by measuring recommend scores among each brand’s customers for the twelve-month period through October 2017. Interestingly, car-maker Volkswagen, savaged after 2016’s emissions scandals – has topped the YouGov list for […]

by B&T Magazine

B&T Magazine
Study: Aussie Brands Close The Gap Between Digital Experience & Customer Expectation
  • Marketing

Study: Aussie Brands Close The Gap Between Digital Experience & Customer Expectation

SAP Australia today launched its 2017 Australian Digital Experience Report, revealing that Australian businesses have significantly improved the digital experience they provide, closing the gap to what consumers expect. However, while performance has improved, consumers are still more likely to be unsatisfied with digital experiences than delighted by them.  The report, based on results from […]

Nuttelex Launches First Brand TVC Via Independent The Sanford Partnership
  • Campaigns

Nuttelex Launches First Brand TVC Via Independent The Sanford Partnership

Following a nation-wide qualitative and quantitative research study, independent creative agency The Sanford Partnership has produced a TVC for its client Nuttelex. The TVC has a nostalgic theme with a modern twist and highlights the brand’s healthy credentials. Nuttelex Food Products Pty Ltd started in a small factory in St Kilda in 1932. Now, the family […]

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign
  • Advertising
  • Campaigns

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign

Yarra Trams has appointed Icon Agency to deliver a new passenger safety campaign, following a competitive three-way pitch. The campaign aims to reduce the incidence of slips, trips and falls on trams via Melbourne’s latest safety ambassador, ‘Tram Coach’. Commencing today, Tram Coach will be travelling the Yarra Trams network throughout the week. His mission […]

The Red Republic Appoints New General Manager
  • Marketing

The Red Republic Appoints New General Manager

The Red Republic has strengthened its management team with the appointment of Mai Aristoteli (pictured above) as general manager. Aristoteli joins The Red Republic from Talk PR in London, where she has worked for nine years as a board director. The appointment of Aristoteli follows The Red Republic managing director Lynn Mooney’s relocation to head-up […]

PR Deadlines Inks Deal With GlobalCom PR Network
  • Marketing

PR Deadlines Inks Deal With GlobalCom PR Network

Sydney-based agency PR Deadlines has extended its global reach after inking a partnership agreement with the GlobalCom PR Network. The agreement gives PR Deadlines’ clients access to some 70 independent agencies covering all European Union states, as well as 60 more in countries worldwide. In turn, clients of affiliated agencies will have access to PR […]

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador
  • Marketing

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador

InstaReM, which offers international money transfers to individuals and businesses, has signed on Australian wicketkeeper Matthew Wade as the sports face of the brand. InstaReM lists Australia as its founding market, having begun life here in 2014. Since the company’s modest start in Australia, InstaReM has since successfully spread its wings to other corridors by […]

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?
  • Marketing
  • Opinion

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?

As Australia continues to grow and the population becomes more ethnically diverse, it is important that marketers ensure digital environments are more inclusive, especially for those who don’t speak English as a first language, writes Siteimprove’s Haley Doel (pictured below). Having a readable and accessible website is no longer just a high priority for large […]

Opinion

by B&T Magazine

B&T Magazine
Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign
  • Advertising
  • Campaigns

Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign

Pepsi MAX has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to ‘MAX’ out their summer this year. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine