Media agency Bohemia Group has been appointed by UBank as its media agency, effective immediately.
Bohemia will take the lead on media strategy, media planning and media buying for UBank initially and add segmentation and attribution over the coming months. Bohemia will work closely with creative agency partner, The Monkeys.
“We are extremely pumped by this appointment and the opportunity to work with such a progressive challenger in such a dynamic category,” Bohemia MD Brett Dawson said.
UBank head of brand, marketing and PR Jo Kelly added, “We’re excited to be working with a disruptive agency like Bohemia to help us tell the UBank story in a unique way, across a constantly evolving channel mix.”
The appointment follows Bohemia being appointed by Twitter, Pandora, Youi, Caltex, news.com.au and Unibet this year. The growing agency is currently recruiting to fill 2 additional roles to work with these progressive, digital and mobile first brands.
Bohemia is majority independently owned and proudly part of STW Group, Australia’s leading marketing content and communications services group.