Twitter urges brands to get creative as it launches in Aus

Twitter urges brands to get creative as it launches in Aus
SHARE
THIS



Brands must become more creative in the way they use Twitter if they want to get the best from the platform, its vice president of  Asia Pacific has warned.

Speaking to B&T this morning Shailesh Rao said the appointment of Google’s Karen Stocks as country manager was “a strong commitment to the market”, adding: “We’re excited as it’s an important country and market for us in the world.”

The social media platform officially opened its first Aussie office this morning, and is looking to monetize more of the brand engagement on the site with services like promoted tweets and trends.

Whilst refusing to reveal how many employees were on the ground locally he said there would be scope for more hires in the future.

Rao said whilst brands in Australia have been using the platform to engage with audiences for some time, the new tools would allow them to amplify messages to new audiences, but would have to be creative to maximize impact.

“We think creative ideation is very important, it’s not just a display idea, it has to come across as a conversation with a human, the way a brand presents the message has to work for them,” he said. “That takes a different approach.”

“Our focus is pretty simple, to make sure the content presented to users is relevant and users will have the chance to be exposed to as much diverse and quality content as possible, to get the most out of the platform.

“We encourage brands to strive equally to deliver good content. If there is great content being offered and connected to the right audiences it means good things for the brands and the audiences.”

He also refused to be drawn on the potential threat of TV second screen apps, a play by the major networks to allow them to keep more revenues as budgets constrict, but said he was pleased more TV stations are engaging with the platform to amplify their shows.

He pointed to Vodafone’s activity with them around The Voice as a good example of brands using main media opportunities to amplify their share of voice in the market. 

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]