Twitter has officially signed on as exclusive social media partner of music festival AMPLIFY, with the hashtag #AmplifyLIVE.
This partnership will enable AMPLIFY to create amazing real-time experiences for the audience that will translate seamlessly online via the most connected social platform out there. It’s the ideal partnership for our artists too: they have a combined Twitter following of 8.5 million who will be on the edge of their seats awaiting AMPLIFY live tweets and selfies from their idols.
Chris Ledlin, of media partnerships at Twitter Australia, said: “The #AmplifyLIVE tour is a brilliant way for the connected generation to get closer to their favourite celebrity Twitter users. The live, public and conversational power of Twitter will help spread the reach of the #AmplifyLIVE tour to millions of users around the world and showcase the incredible variety of talent on the lineup.”
The partnership will see activations at AMPLIFY in each city. This will include a Vine360 Booth, commonly seen on the red carpet at VIP events like the ARIA Awards and the Logies, and Twitter Mirrors, to give talent and fans a completely unique perspective only to be experienced at AMPLIFY by all ticket holders.
“Every day there are a multitude of ‘only on Twitter’ moments on our platform, many of them featuring the stars of #AmplifyLIVE giving fans exclusive access they can’t get anywhere else. We can’t wait to be part of the tour to help fans get the ‘Twitter experience’ in person,” Ledlin added.
Geoff Jones, Nine Live CEO, said: “We are so excited to be touring this new event around Australia and connecting young fans with their favourite online personalities. I could not think of a more suitable social media partner for #AmplifyLIVE than the most connected social media platform in the country, Twitter Australia, and I look forward to seeing some cutting-edge activations realised throughout the tour.”
Tom Maynard, of Marquee Studios, said: “The engagement levels we’ve seen using Twitter have been nothing short of amazing, with an average of 12 per cent. We only launched last week and we’ve seen the #AmplifyLIVE hashtag trend number one globally and our Tweets garnering over 1.4 million impressions. Twitter has helped us go from 0 to 100 instantaneously and create a firehose of activity for the brand.”