Twitter Introduces A New Audio Experience

Twitter Introduces A New Audio Experience
SHARE
THIS



Twitter is switching on sound with the launch of the new Twitter Audio Card – a way for users to experience audio directly on Twitter.

With a single tap, the Twitter Audio Card lets users discover and listen to audio directly in their timeline on both iOS and Android devices. Throughout the listening experience, users can dock the Audio Card and keep listening as they continue to browse inside the Twitter app.

From today, Twitter users can listen to podcasts, music and other types of audio content via this new experience through a number of @SoundCloud partners, including the Washington Post, David Guetta and Chance The Rapper.

audio_card_blog

To mark the moment locally, users will be able to listen to the oldest known sound recording in Australia from 1896 – right from their Twitter timeline. One of the Australian organisations piloting the new feature is the National Film and Sound Archive (NFSA), who are celebrating the announcement by tweeting iconic Australian recordings from the history pages from their handle @NFSAonline.

Beginning with the oldest known sound recording in Australia “The Hen Convention” from 1896, the NFSA will share recordings throughout the day, including Jack Mumsdaine’s ode to racing ledged Phar Lap from 1932 and an interview with The Beatles by Binny Lum in 1964.

Twitter is just beginning to test the Audio Card and plan to make it available to further partners and creators in the future, enabling many more musical artists, brands and content creators to share exclusive, in-the-moment audio to millions of listeners on Twitter.

Michael Loebenstein, CEO, National Film and Sound Archive noted, “We’re excited to be part of the global launch of Twitter’s new tool for sharing audio files. As Australia’s ‘living archive’ we are the custodians of the nation’s audio-visual heritage, and we firmly believe in the potential of digital tools such as Twitter to reach a wide and varied audience. It’s fantastic that everyone can get to discover our huge sound collection – which ranges from Australia’s earliest surviving recording ‘The Hen Convention’, to the latest tracks by local stars and independent bands – with a simple tweet.”

Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]