Twitter Experiments With 280-Character Tweets

Twitter Experiments With 280-Character Tweets
SHARE
THIS



Social media giant Twitter has announced it is experimenting with 280-character tweets.

The experiment is being trialled with a small group of people using languages impacted by cramming, like English.

Based on extensive data analysis, Twitter found 280 characters will allow people tweeting in phonetic languages to express themselves as equally and easily as people tweeting in Chinese, Japanese and Korean already can with 140 characters.

Twitter research on tweets in different languages [1] Twitter research on tweets in different languages [2]

“We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters – we felt it, too,” a joint blog post by Twitter product manager Aliza Rosen and senior software engineer Ikuhiro Ihara said.

“But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint. We are excited to share this today, and we will keep you posted about what we see and what comes next.”

 

Please login with linkedin to comment

tweets Twitter

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?