Twitter Announces 12 New Premium Content Deals

Twitter Announces 12 New Premium Content Deals
SHARE
THIS



Twitter has unveiled a robust slate of new premium content deals across sports, news and entertainment at its first ever Digital Content NewFronts presentation.

A dozen new collaborations were announced, bringing hundreds of hours of new and exclusive live programming, live games and events, live syndications, extensions of existing live deals and new always-on live streaming premium content to the platform.

Twitter executives including CEO Jack Dorsey, COO Anthony Noto, CMO Leslie Berland and global vice president of client solutions Matthew Derella presented the live content offerings to brand and agency partners.

They were joined by guests including NBA commissioner Adam Silver, ESPN analyst Jay Williams, TV producer Ben Silverman, NBA star Karl-Anthony Towns, NFL star A.J. Green, and Tony Award winner Audra McDonald.

Below is a summary of the new collaborations.

 

SPORTS

WNBA: Starting later this month, for the first time the WNBA will live stream a weekly regular season game on Twitter (20 total per season) during the 2017, 2018 and 2019 seasons. Twitter will deliver live action of the best in women’s basketball and the best in fan conversation about each game all on one screen. This new offering will be available in Australia from Sunday 14 May.

MLBAM: In addition to weekly live MLB games that stream on Twitter this season, a new three-hour, once-weekly MLB program will live stream exclusively on Twitter. The whip-around show will feature live MLB game look-ins and highlights, and tap into the power of Twitter by delivering those top moments and discussing MLB storylines as they’re trending in real time.

STADIUM: A new, original, fully programmed, 24/7 linear experience will stream live on Twitter in the coming months. This network will integrate exclusive live collegiate sporting events, extensive highlights, classic games, and daily live studio programming. Combining the production quality and editorial values of TV with the speed, accessibility, and interactivity of Twitter, STADIUM infuses real-time fansentiment and feedback into every sports conversation, covering the topics that matter most to sports fans as they happen.

The Players’ Tribune: #Verified, a modern forum for athletes to connect directly with fans, will be a live show exclusively on Twitter, featuring athletes answering fan questions and sharing their insight, reactions and timely takes on important topics on and off the field. Driven by Twitter and fan-submitted questions, the series will debut in the coming months and will feature regular interviews from some of the most popular players across sports, including Karl-Anthony Towns, A.J. Green and Richard Sherman. This new offering will be available in Australia in the coming months.

PGA TOUR: Building upon the current live stream relationship between Twitter and PGA TOUR LIVE that features more than 70 hours of live competition coverage across 31 tournaments, the PGA TOUR will live stream 360 video of the iconic island 17th hole at TPC Sawgrass during THE PLAYERS Championship this month on Periscope and Twitter.

 

NEWS

Bloomberg Media: Bloomberg will debut the first ever 24/7 breaking news network that will be global, live, social and exclusively on Twitter. The new live streaming news network, to launch this fall, will combine the vast global editorial and newsgathering capabilities of Bloomberg with the digital power, conversation and speed of Twitter. This new offering will be available in Australia later this year.

The Verge – Circuit Breaker: The Verge’s gadget show is a weekly live program that will review and experiment with the hottest gadgets everyone wants right now, and the weirdest ones we’ll want tomorrow, hosted by The Verge’s Nilay Patel. This new offering will be available in Australia later this year.

BuzzFeed News: MorningFeed, a new morning news and current events show broadcast on Twitter by BuzzFeed, will reach an audience that wakes up hungry for the latest in fire Tweets. Hosts will bring news and memes to the audience where they are – on their timeline – from reporters in the field to special guests on set. This new offering will be available in Australia later this year.

Cheddar: Cheddar’s hour-long Opening Bell will stream live daily from the New York Stock Exchange, expanding on its successful Closing Bell show, which has aired on Twitter since last September. This new offering is available now in Australia.

 

ENTERTAINMENT

Live Nation: Live Nation will deliver select Live Nation concerts and original content exclusively on Twitter. The concert series launches on Saturday 13 May with a live stream of the three-time GRAMMY-winning outfit Zac Brown Band. The Man, August Alsina and Marian Hill will also live stream one of their upcoming shows. This new offering will be available in Australia from Saturday 13 May.

IMG Fashion: IMG Fashion will bring its premium designer and brand relationships to a content program consisting of exclusive runway shows and behind-the-scenes Fashion Week content for Twitter users, live, from New York, Milan, Paris, London and beyond in September. IMG Fashion will also work closely with Twitter to leverage partnership opportunities exclusive to Twitter users globally. This new offering will be available in Australia later this year.

Propagate: #WhatsHappening is a daily, entertainment-driven, prime-time show on everything in the world that embraces Twitter’s unique conversation. See every side of pop culture, music, binge-worthy TV, celebrity Tweets, and top trending discussions as they unfold around the globe. This new offering will be available in Australia later this year.

Please login with linkedin to comment

Social Media

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.