Television appears to have done a lot of the heavy lifting for the blockbuster opening weekend of Universal Pictures’ “Jurassic World,” as the studio thus far has invested a cool $US30.7 million in national broadcast and cable inventory.
Jurassic World had the biggest opening for the Box Office in the history of movies, and US publication AdAge puts down some of its success down to the fact the company behind the movie, Universal Pictures spent a whopping $US30.7 million on TV broadcasts.
According to estimates by iSpot.tv, the National Basketball Association accounts for the highest “Jurassic” spending. Universal sank $US3.2 million in spending in and around the league’s regular-season games, playoffs and finals. The Cavs-Warriors series alone has attracted nearly $1 million in “Jurassic” dollars; through last night’s broadcast, Universal has poured $US934,855 into ABC’s coverage of the 2015 NBA Finals.
Outside of pro hoops, TV’s top-rated comedy has notched the most “Jurassic” business: Universal to date has spent $1.29 million for time in CBS’s “The Big Bang Theory.” NBC’s summer competition series “American Ninja Warrior” also has been a key target for the studio.
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