TV Characters Go Under The Knife In New Ad For French Channel

TV Characters Go Under The Knife In New Ad For French Channel

French pay TV channel Canal+ has unveiled a clever new ad campaign featuring characters from some of its flagship programs to launch its new offering.

The big budget commercial, titled ‘The Kitchen’, was created on behalf of Canal+ by French agency BETC, and plays on the analogy that just like in a restaurant kitchen, only the best ingredients make great TV.

According to Television Business International, Canal+ marketing director Guillaume Boutin said the commercial perfectly illustrates the way in which the channel creates for its subscribers “a unique offering based above all on quality, to be consumed as a family or in a personalised way, live or à lacarte on all screens”.




Please login with linkedin to comment

BETC Canal+

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]